Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Cart Abandonment Recovery: 5 Ways to Recover Abandoned Online Shopping Carts
Despite customers showing initial interest and engagement by adding items to their carts, a significant number hesitate to complete the purchase due to lack of confidence. It’s time for e-commerce retailers to find new ways to recover abandoned carts. 
Advantages of SMS Marketing & When to Use It
The advantages of SMS marketing are clear: with 98% open rates and an average click-through rate of 36%, SMS marketing remains a direct, powerful and personal way to reach customers quickly and effectively. As a veteran marketing channel, SMS continues to evolve and adapt to the changing consumer landscape, making it both relevant and effective for your 2024 campaigns.
Can a CDP and an MMH Deliver Personalized Service Just Like My Barista?
Ever wondered how your barista knows your coffee order before you even say a word? In this week's blog, we explore the magic of personalized service and how larger businesses can achieve it using Customer Data Platforms (CDPs) and Multichannel Marketing Hubs (MMHs).
Crafting a Successful Journey Orchestration Strategy
Leveraging Advanced Generative AI Tools to Enhance Customer Journeys
All About Connect: Optimove’s User Conference, March 20-21, 2024, in London
Optimove Connect 2024, here’s a chance to be face-to-face with global brands and the top leaders in CRM marketing. Discover strategies that start with the customer and optimize lifetime value.
Benefits of Using Machine Learning for Customer Segmentation
By utilizing machine learning for segmentation, marketers can dive deep into detailed customer insights to predict responses and deliver hyper-personalized experiences that foster long-term customer loyalty.
AI-Orchestrated Gamification: Its Time is Now
In this post, learn why AI-orchestrated gamification is key to meeting and exceeding player expectations of personalization that are higher than ever
Beyond the Single Channel: Why Multichannel Marketing Pays
Learn about the power of diversifying channels and leveraging customer data and machine learning for outperforming campaigns
6 Lessons U.S. Lotteries Can Learn from European Lotteries
Discover how European lotteries are leading the way with digital-first strategies, personalization, and loyalty programs – the top six insights U.S. lotteries can’t afford to miss
5 Tips to Combat Holiday Season Marketing Fatigue
Here are five essential guidelines to help brands retain customer loyalty
AI in Marketing: How Optimove Balances Innovation with Responsibility
Learn how to optimize strategies with AI while enhancing customer experiences and safeguarding consumer trust
7 Strategies to Maximize Boxing Day Sales
Seven strategies to make this Boxing Day a game-changer for retailers
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