Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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6 Fears of AI in Marketing and How to Avoid Them
Unmask the spooky risks of AI in marketing – and learn how to make them (poof!) disappear
8 Tips for Sportsbooks to Leverage Super Bowl Bettors
Strategies to identify and nurture high-value players during the biggest betting event of the year
Be Empowered: Elect to Be a Position-less Marketer
The decisions we make today will impact our lives in the years to come. Marketers are electing to become Position-less, and you could too!
5 Ways to Win Share of Wallet Beyond the Holidays
Discover the five key strategies for operators to boost customer lifetime value (CLTV)
7 Reasons to Be Thankful for New Technologies Empowering Position-less Marketers
This Thanksgiving, marketers can celebrate the freedom to break boundaries, unlock creativity, and drive results like never before – all driven by the latest tech
Black Friday Merges With the NFL: Creating the Perfect Storm for Retailers and Sports Betting Sites to Cash In With Optimove
Learn how Black Friday and the NFL game create an unprecedented opportunity for retailers and sports betting sites to drive engagement and maximize revenue
9 Keys to Success for LATAM iGaming Operators
Leveraging data-driven insights is key to drive success for LATAM’s iGaming and sports betting operators
A Decade of ICE: Reflections from the Booth
Motti Colman, Optimove VP of Revenue Gaming, reflects on a decade at the world’s biggest iGaming show
60% of Super Bowl Bettors Should Be Ignored by Sportsbooks
Data based on 1,288,121,353 NFL bets during the 2023-2024 season reveals that 82% of sportsbook operator revenue comes from just 3% of bettors
7 Best Practices for Creating Customer Loyalty in Retail
What retailers need to know about building long-lasting customer relationships
Caesars Reduced Campaign Execution from 5 Days to 5 Minutes
Asadul Shah, VP, Online Casino Promotion Strategy at Caesar’s Online Casino, gives and inside look into Caesars’ journey to smarter, faster, and more personalized iGaming marketing with Optimove’s Positionless Marketing
Beyond Automation: How Human + AI Collaboration Shapes the Future of Retail Marketing
With 95% of marketers saying AI has changed their role, now the priority is finding the right balance between automation and human creativity
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