Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
Read Article
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
Read Article
What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
Read Article
1 / 3
CRM Data ‘Meets the Customer’s Moment’ to Supercharge a Marketer’s Reward Strategy
CRM data empowers businesses to deliver personalized, dynamic rewards that boost engagement, optimize promotional spending, and drive long-term loyalty
Beyond Bonuses: How OptiPromo Drives Loyalty, Not Just Clicks
Discover why marketers are rethinking promotions—and using rich data to deliver CRM-powered rewards that drive retention (with zero guesswork)
3 Tips for Scaling Your Social Gaming App
Recent shifts in data privacy regulations make it more challenging for marketing teams to acquire new users
AI Moves from Backend to Frontline in Retail
Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
ChatGPT and Halloween Games: The Latest in AI-Powered Engagement
Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
Avoid the Diva Mentality for Successful Technology Adoption
We crave new technology. We loathe new technology. We need change. We fear change. And nowhere does this ambivalence come into play more dramatically than when adopting new technologies: it’s nothing if not human to go through a whole range of emotions before settling down with your new technology and fully realizing its benefits.
New Optimove Insights Report: Black Friday Drives 370% Increase in Customer Acquisition Over Non-Holiday Periods
Analyzing over two million e-commerce transactions, this report’s findings provide valuable insights that brands can apply to maximize customer acquisition and engagement during high-traffic sales events
10 Chances for Marketing Pros to Up Their CRM Marketing Power at Optimove Connect
Get expert advice and tips in these ten powerful CRM marketing sessions
10 Strategies for Successful Lifecycle Email Marketing
Drive revenue growth and increase lifetime customer value (LCV) with these lifecycle email marketing strategies from our experts
10 Tips for Creating Customer Loyalty with Holiday Shoppers
Learn how to transform holiday sales into lifelong customer loyalty
10 Ways to Turn Holiday Shoppers into Year-Round Customers
The key to a successful holiday season is turning new customers into customers for life. Here are ten ways to go about doing just that.
12 Customer Retention Strategies to Create Loyal Shoppers
Discover the twelve strategies that keep seasonal holiday shoppers coming back through Valentine’s Day and all year round
1...4041424344...49