
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
Exclusive Forrester Report on AI in Marketing

Key takeaways:
Below are the ten sessions you don’t want to miss:
Optimove Connect 2025 – taking place in London on March 19-20th – offers exclusive access to cutting-edge tools, expert insights, and real-world strategies that empower marketers to personalize customer journeys, optimize data-driven decisions, and boost campaign performance. Missing these sessions means missing out on the next big moves in CRM marketing in 2025.
Wed Mar 19, 11:20 AM – 11:50 AM GMT +0
Triangle Hall
Speakers: Chen Ofir, Senior Director of Global Data Solutions | Shachar Birger, Product Manager
Data is foundational to cross-channel marketing. This session dives into Optimove’s data integration methods—batch processing, real-time updates, and self-serve data ingestion—guiding you on when and how to use each for optimized results.
Key Takeaways:
Wed Mar 19, 12:00 PM – 12:30 PM GMT +0
Triangle Hall
Speakers: Mark Petrie, Senior Director of R&D | Anastasia Shenkar, Solutions Engineer
Explore how OptiMobile empowers you to meet users on their preferred mobile channels. Learn to optimize push notifications, in-app messaging, and user preferences for a seamless multichannel mobile strategy.
Key Takeaways:
Wed Mar 19, 1:30 PM – 2:00 PM GMT +0
Heptagon Hall
Speakers: Tomer Aronheim, Director of Strategic Services | Jonathan Inbar, Director of Strategic Services
Take your email marketing to the next level with OptiMail. Dive into dynamic content, AI-driven personalization, and real-world success stories that elevate campaign engagement and performance.
Key Takeaways:
Wed Mar 19, 1:30 PM - 2:00 PM GMT +0
Triangle Hall
Speakers: Anjli Gohil, Senior Strategic Consultant & Team Leader | David Beinish, Strategic Services Team Leader
Learn the power of testing in CRM. This session highlights data-driven strategies and case studies that show how testing drives personalization and improves customer outcomes.
Key Takeaways:
Wed Mar 19, 2:10 PM - 2:40 PM GMT +0
Triangle Hall
Speakers: Dana Rausch, Strategic Consultant & Team Leader | Jonathan Collins, Strategic Consultant & Team Leader
Maximize customer engagement and retention during big events. This session shares proven strategies for acquisition, promotions, and post-event retention that turn peak moments into sustained revenue.
Key Takeaways:
Wed Mar 19, 3:10 PM – 3:40 PM GMT +0
Heptagon Hall
Speakers: Rob Davis, Senior Director of Product | Tim O'Donnell, Product Marketing Manager
Go beyond AI buzzwords and see how OptiGenie transforms marketing strategies. Explore Generative and Prescriptive AI to boost personalization, streamline workflows, and maximize revenue.
Key Takeaways:
Thu Mar 20, 10:15 AM – 10:45 AM GMT +0
Triangle Hall
Speakers: Alec Gehlot, Solutions Engineer | Harry Jordan, Customer Success Manager
Discover how OptiWeb can turn your website into a conversion powerhouse. Learn strategies to improve user engagement, attract new customers, and maximize lifetime value.
Key Takeaways:
Thu Mar 20, 11:15 AM – 11:45 AM GMT +0
Heptagon Hall
Speakers: Elana Yentis, Senior Customer Success Manager | Edward Aaron-Obelley, Product Marketing Manager
Personalization is no longer optional. See how Opti-X delivers real-time, data-driven experiences across all digital touchpoints, increasing retention and fostering loyalty.
Key Takeaways:
Thu, Mar 20 | 1:30 PM - 2:00 PM GMT +0
Heptagon Hall
Speakers: Punal Shah, Director of Strategic Services | Sophie Pan, Director of Strategic Services
Learn how to structure and optimize your CRM team to drive better business outcomes.
Key Takeaways:
Thu, Mar 20 | 1:30 PM - 2:00 PM GMT +0
Triangle Hall
Speakers: Katerina Ioannidou, Product Marketing Manager | Eddie Goren, Product Manager
Explore how OptiPromo revolutionizes promotions with dynamic, data-driven incentives that increase engagement and loyalty.
Key Takeaways:
Optimove Connect 2025 is your chance to gain hands-on insights from CRM marketing experts. Plan your schedule and explore the Full Agenda Here. See you in London!
For more insights on Optimove, contact us to Request a Demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.


Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.


