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Exclusive Forrester Report on AI in Marketing
In the competitive iGaming landscape, staying ahead of the curve is more important than ever. Declining deposit activity or low retention rates for first-time depositors may indicate a need for change. Gaining a better understanding of player behavior across the industry enables more informed decisions on where to focus marketing spend. To access these benchmarks, Optimove created the iGaming Pulse.
Optimove’s iGaming Pulse is the unique industry benchmark tool for the iGaming sector. It offers operators a window into the industry's performance landscape with anonymized and aggregated data from over 200 gaming brands globally. With the Benchmark Report, operators gain daily access to industry-wide benchmarks and Key Performance Indicators (KPIs), providing unprecedented visibility into how the rest of the industry is performing.
To make it even easier, these insights are now available directly in Optimove as the Benchmark Report, helping operators compare business performance against the rest of the industry.
Understanding how much players deposit with an operator's brand compared to others in the industry is key to boosting revenue. If depositors are spending less, there are several ways to use rich customer data to personalize campaigns and increase deposit amounts.
A great way to personalize campaigns is by analyzing past playing data to understand each player’s favorite game, allowing for more relevant promotions. For example, if a player frequently bets on tennis matches, target them with personalized promotions in the lead-up to Wimbledon to increase betting activity.
If an operator’s Net Revenue per Customer is lagging compared to other operators, it’s important to explore ways to reduce profit cannibalization from overgenerous promotions offered.
To avoid providing excessive promotions, use Self-Optimizing Campaigns (SOC) to determine the right promotion for every player. These campaigns use AI to run A/B/n tests that offer various levels of incentives and ultimately deliver the optimal incentive to each player. As a result, promotional strategies can be optimized to maximize profit margins by offering discounts based on each player's discount affinity.
While player acquisition is important, having a larger chunk of existing customers indicates a healthier business. If most of an operator’s customer base consists of first-time depositors, it’s a sign to enhance retention strategies.
Using the iGaming Report, operators can compare the percentage of their customer base making first-time deposits with other operators in the industry. This insight reveals whether there is an overemphasis on acquiring new depositors at the expense of retaining existing ones.
If this is the case, retention rates can be improved with effective welcome journeys that engage players from their first interaction. For example, when a new player makes their first deposit, they can be automatically enrolled in a welcome series of personalized emails and offers tailored to their gaming preferences. This might include special bonuses for favorite games, invitations to exclusive events, or personalized tips and strategies, all designed to keep players engaged and returning.
Optimove’s Benchmark Report empowers operators with data-driven insights to make strategic decisions and optimize marketing efforts. Staying ahead in the competitive iGaming industry requires leveraging these benchmarks to their fullest potential.
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Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
