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Excessive generosity in marketing, like giving consumers greater discounts than necessary, can lead to lower profit margins and missed opportunities. This blog post will cover how marketers can evolve from “too generous” to “generous enough” in marketing.
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In the world of marketing, balance is everything. Being too generous can erode your profit margins and undermine your long-term success. By acknowledging your generosity, starting with customer insights, understanding customer acquisition, finding the right level of generosity, experimenting with offers, and maintaining consistency, marketing executives can strike the perfect balance and achieve more sustainable and profitable marketing campaigns. Don’t get hooked on being too generous; commit yourself to being “generous enough”.
Stay tuned for the following three parts of this series, which will discuss:
Go in depth on advanced segmentation with this guide which was written based on analyzing tens of thousands of segments across Optimove’s customer base.
For more insights on how to have precision in generosity, contact us at https://www.optimove.com/request-web-demo