Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Optimove Insights September iGaming Pulse Snapshot – US Sports Betting Climbs as Casino Activity Slows

Optimove Insights September iGaming Pulse Snapshot for emerging iGaming market trends

The Hidden ROI of Identity Resolution: More Efficient Spend, Better Attribution

How unifying player data across systems transforms marketing accuracy, spend efficiency, and attribution clarity in iGaming

Turning Customer Data into Action: Optimove Audience Integration Now Available on The Trade Desk

Marketers can now act on up-to-date and reliable data to deliver more relevant, personalized ads across channels

From Trusted Agents to ChatGPT Carts: AI’s Next Move in Retail

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Get to Know Your Customers Day: How Positionless Marketing Bridges the Gap Between Knowing and Understanding

This day is a reminder that brands don’t build lasting relationships by knowing more about customers, but by proving it in the moments that matter. Here's how

How to Use Dynamic Marketing to Drive Repeat Purchases

Dynamic marketing turns real-time data into personalized experiences that keep customers coming back for more. Here’s how

Radical Transparency in Promotions: The Antidote to Buyer Anxiety

Radical transparency builds trust, lowers unsubscribes, and boosts 90-day repeats. Learn more

ChatGPT and Halloween Games: The Latest in AI-Powered Engagement

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Introducing Live Formulas: The Marketer’s New Positionless Superpower

Discover how to turn live customer actions into instant, personalized engagement - without relying on IT or other departments

Holiday 2025 Consumer Trends & Retail Marketing Strategies

Learn why quality customers matter more than ever this holiday season

G2E 2025 Las Vegas: Learn How to Do Anything and Be Everything with Optimove’s Positionless Marketing Platform

Between October 7–9, see Optimove’s Positionless Marketing platform in action at Booth #2630 and explore Adact, our integrated no-code gamification solution, at Booth #2833. Start the week with our invite-only sweeps breakfast on October 7

Holiday 2025: What Shoppers Really Want in a Season of Uncertainty — Insights from Optimove Partners

Discover how tariffs, inflation, and shifting loyalty are reshaping holiday shopping