Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Why Content Variations Optimization Matters Now More Than Ever
Forrester Opportunity Snapshot, Commissioned by Optimove, reveals: while most marketers say they’re ready for AI, only a few have truly put it into practice. Here are the numbers
Why Zero Copy Data Is Key to Scalable Multichannel Marketing
For years, marketers copied data to move faster. Now, Zero Copy Data proves the fastest way forward is not moving it at all. Here's why
Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?
Customer retention's importance is skyrocketing among marketing leaders, but without proper segmentation capabilities, they have no way to succeed. How do we know that? here are the numbers
Digital Personalization | iGaming | Web
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
Positionless Marketing | iGaming | Web
Why Positionless Marketing Is the Future of iGaming
NEXT.io interview with Optimove CEO Pini Yakuel uncovers why Positionless Marketing will be the defacto standard for marketers within five years
The 2026 World Cup Playbook for Sportsbooks: Before, During, and After
Discover how to turn the world’s biggest tournament into the ultimate customer lifecycle engine
The Importance of Contextualizing Realtime Player Marketing – Part II
In this 2-part mini-series, you’ll learn how gaming operators use Optimove to amplify their realtime marketing routinely. Case in point: how to improve adoption by cross-selling to mobile
The Beauty of Customer Segmentation – Part 2/3
The influence of rule-based and cluster-based segmentation on your marketing efforts
Universal Events: Taking Triggered Marketing from Good to Great
Helping your customers can be even more beneficial than showing a customer you know them. Here’s how events such as “back in stock” can get you there
The Martech Buy or Build Dilemma
Off the Shelf, or Off to Work? Here are the questions to ask and aspects to consider when deciding whether to integrate with a ready-made 3rd party marketing technology solution or to build it in-house
Turn the Value of Your Real Money Gaming Players Up
Looking for best-practices-based methodologies to reap the benefits of your new players in their first couple of weeks? Find two ideas below with four more available to download
"We Will Always Think What Purpose Is Behind Our Marketing"
Farmdrop has seen exponential growth during the first months of the coronavirus outbreak. Their CRM manager told us how it affected the company's communication strategy
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