Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Company News
Read time 3 minutes
Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Report validates Optimove's Positionless Marketing Platform as it earned a trifecta by placing in the top three across key categories evaluated
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Positionless Marketer to optimize effectiveness as a marketing pro
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Company News | Positionless Marketing | iGaming | Retail & eCommerce

Two Weeks to Go: What Can You Expect at Optimove Connect 2026?

What marketing leaders will learn about CRM transformation, personalization at scale, martech consolidation, AI execution, and certification at Optimove Connect 2026
Email Marketing | Digital Personalization | Email

Top 7 Email Marketing Strategies for Marketers

How leading brands drive engagement, conversions, and loyalty through data-led email marketing
Multichannel Marketing | Digital Personalization | Journey Orchestration | iGaming

5 Pillars of a Winning Omnichannel Strategy in iGaming

How retail operators build a unified player relationship across retail and online
Company News | iGaming

Optimove Insights iGaming Pulse January 2026: US vs Global Sports Bettors Growth Benchmarks

Operators, listen up: Compare US vs. global sports bettor growth, spot volatility shifts, and gain 5 tips to sharpen your 2026 retention and growth strategy
Company News | Positionless Marketing | iGaming | Retail & eCommerce

3 (More) Reasons to Attend Optimove Connect 2026: Meet Our Sponsors

These are the companies powering the Home of Positionless Marketing: Snowflake, MMDSmart (MessageWhiz), Infobip, Fullstory, CACI, Enteractive, Mobivate, Delivyr
Marketing AI | Journey Orchestration | Multichannel Marketing

From Input to Decisioning: Why Data Readiness Is the Next CRM Advantage

Make real-time next best actions possible with timely, trustworthy, activation-ready customer inputs.
Company News | Marketing AI | Multichannel Marketing

Top 11 CRM Marketing Platforms for Analytics and Foundational AI

See how Gartner scored the top 11 CRM marketing platforms for Analytics and Foundational AI, and why Optimove ranked #1
Customer Segmentation | Email Marketing | Financial Services

5 Automated Journeys Every Brokerage Firm Should Have

Learn how brokers can use segmentation-led, automated email journeys to boost retention and personalize engagement at scale
Customer Segmentation | Multichannel Marketing | Retail & eCommerce

How to Segment & Target High-Value Valentine’s Shoppers

Make customer-brand relationships sweeter with Valentine’s Day segmentation that drives incremental ROI
Positionless Marketing | Email Marketing

From 7 Templates to 1: Streamlining Email Efficiency

How a leading iGaming operator accelerated their email program using scalable master templates
Positionless Marketing | iGaming | Retail & eCommerce

Optimove Connect 2026 Agenda: Unlock Positionless Marketing Power

The answers marketers need for 2026 and beyond
Company News | Multichannel Marketing | Customer Segmentation

Optimove and Mixpanel Partner to Power Real-Time Personalized Campaigns

Turn behavioral insights into cross-channel action instantly—without silos or delays