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Discover the hottest CRM marketing topics of 2024 chosen by our readers, from AI innovation to position-less marketing and more

Optimove Insights show that up to 60% of monthly customers do not make a second purchase. Retailers' best chance of getting one-time customers to make a second purchase is within the first month

Discover how groundbreaking machine learning, spatial computing, and adaptability are shaping the next era of marketing in this insightful question-and-answer

At peak sporting events, short-term wins don’t guarantee long-term growth. Part 1 of a series to help operators maximize Super Bowl success

In learning about ‘data anomalies’ a brand can predict customer needs

"It's much more than a buzzword, it's a strategic, zero-cost retention model that uses game design principles to encourage and build long-time loyalty," - Kalev Kärpuk, Director of Gamification Offering at Optimove

GenAI made content infinite. Legacy processes made it unmanageable. The result: fractured journeys, message fatigue, and revenue left on the table

Reactivation isn't just about timing – it's about targeting the right players with the right trigger. Here's how

Discover how gamified experiences drive engagement and boost conversions

Labor Day honors the power of people. Positionless Marketing – supercharged by AI – puts that same power into marketers’ hands. Here’s how

How unifying player data across systems transforms marketing accuracy, spend efficiency, and attribution clarity in iGaming

Marketers can now act on up-to-date and reliable data to deliver more relevant, personalized ads across channels