Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Trust Gaps and Marketing Fatigue in the Financial Services Industry: Optimove's Revealing Survey & Report Released
Financial service providers too often miss opportunities by overlooking clients' personal life situations, while pushing irrelevant messages causing marketing fatigue 
Top 4 Benefits of SMS Segmentation: Why Segmentation & SMS Need to Be Hand in Hand
To harness the full potential of SMS marketing, SMS segmentation is not just an option — it's a necessity
Responsible Gaming | iGaming | Web | WhatsApp
The Role of AI Analytics in Responsible Gambling
How data-driven insights help operators protect players and their business
Tips & Strategies for Lottery Personalization
To succeed, operators should focus on three critical pillars: data, technology, and strategy
WhatsApp – An Undeniable Channel for Customer Engagement
How to make WhatsApp a part of your marketing strategy now and in the future
Various Uses of AI in Marketing: Predict, Prescribe, and Generate
How to leverage AI in marketing to drive smarter decisions, greater engagement, and measurable growth
Triggered vs. Scheduled? Here's How to Nail SMS Mobile Marketing
Scheduled SMS campaigns deliver consistency and reach, keeping your brand top of mind. Triggered campaigns add personalization and timeliness, engaging customers on an individual level. But it's only by adopting a combined strategy that you’ll start to see the results you’re looking for - elevated customer loyalty, increased conversions, and a far healthier ROI. Here’s how to get started
The Day the Cloud Went Dark: Lessons from the AWS Outage
Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
The Platform Duel: Web vs. Mobile in Social Casino Gaming
For the better part of this decade, mobile has reigned supreme in social gaming, and the trend is on the rise. Recent research suggests that the mobile share of all social casino games on both platforms is 20%-98%, with an average of 65% mobile versus 35% Web. This average is growing in favor of mobile at an annual pace of 1.5%.
Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing
From gamification and AI-powered personalization to CRM optimization and precision-driven customer engagement, Day 2 delivered groundbreaking insights and hands-on learning
Self-Driving Marketing: The Role of AI Agents and Personalization at Scale
Discover how autonomous, data-driven marketing stacks are transforming the role of the modern Positionless Marketer
Seeing Personalized Customer Data in Realtime
Personalized realtime marketing is the future of customer marketing, and it is here today!
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