Blog

Regularly measuring the level of your customer pool helps you understand how your marketing efforts impact on customer acquisition and retention.

A look at the impact different spam traps may be having on your email marketing efforts and how to overcome this issue

When marketing to existing customers, speed and precision are key. It’s crucial that your technologies support the skills you need to succeed

There’s more than one way to skin a product recommendation; here is the Optimove approach

Orchestrate is the only marketing solution that provides a comprehensive, Single Marketing View for campaign management

Optimove's new capabilities will help retailers prepare, deliver and track hyper-personalized mobile campaigns

Many marketers these days fear they will not be able to benefit from personalization's many advantages, because they don't have the creative span to match. These segmentation and content management methods will make personalization much more approachable

Three campaign awards, 3 team awards, and 3 individual awards. See who the 9 winners are below, and start making your case for next year

To avoid irrelevant journeys and campaigns reaching customers, marketers must create and orchestrate truly personalized customer journeys. Here's how

Smart CRM Basics: This PostFunnel Insider series brings you the gist of the Optimove.com Learning Center - dozens of the most basic, important terms that would help you become the best CRM marketer you can be

Rule-Based CRM Journeys Cannot Scale Without Creating Havoc. The Solution: AI-Mapped CRM Journeys

True: Product Returns Create More Return Customers. False: Creating more Return Customers should be your goal. So, what should be your goal? In one word: Personalization