
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
Exclusive Forrester Report on AI in Marketing
Optimove's original multichannel orchestration engine, on its Positionless Marketing platform, is now branded Optimove Orchestrate.
Optimove Orchestrateis the only marketing solution that provides a comprehensive, Single Marketing View for campaign management. It remains the industry’s most advanced orchestration and decisioning engine, leveraging a comprehensive, unified view of all campaigns regardless of channel or vendor to empower marketers to create individualized journeys at scale.
With Optimove’s Positionless Marketing Platform marketers now have full control across the entire marketing lifecycle, breaking free from the limitations of fixed roles and gaining the power to execute any marketing task instantly and independently.
For more insights on Optimove Orchestrate, contact us to request a demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.


Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.


