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Exclusive Forrester Report on AI in Marketing
What do cohort analysis, customer attrition, behavior modeling, lifetime value, micro-segmentation, and customer loyalty all have in common?
Well, they are all among the ever-popular pages on Optimove's Learning Center - where you can find 40 terms that run from the most basic marketing phrases (such as B2C Marketing), all the way to the most advanced ones (think: predictive modeling, RFM segmentation, and statistical significance).
In between all these knowledge-nuggets, you can find everything you need to know to set yourself to becoming the best CRM marketer possible.
In our new video series, Smart CRM Basics, we give you the gist of these professional marketing expressions, in short, quick videos.
In the much likely event that you'll want to know more, please feel free to reach out to our:
Strategic Services: services@optimove.com
Sales: sales@optimove.com
Watch: Episode 1, where we take upon quickly explaining the most basic term in our learning center - B2C Marketing.
https://www.youtube.com/watch?v=Eg9w71HofRM&ab_channel=Optimove
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
