Blog

When bonus abusers strike (and they will!), it's not just short-term damage you need to worry about, but the very real threat to the long-term stability of your business. But with Operators relying on bonuses to drive sustained growth, what’s the solution?

After an incredibly exciting year in the world of soccer, we want to make sure that you’re set with all the tools you need to make the most of the season ahead.

While acquiring new customers is undeniably important for business growth, it's crucial to address the reality that a significant portion of these new customers often remain just that: one-time purchasers. How can you transform these "One-Timers" into loyal advocates? Read on!

When we introduced OptiText earlier this year, the idea was straightforward - to radically simplify the process of adding impactful SMS campaigns to your CRM marketing strategies. Why? Well, a couple of reasons …

As a gaming operator, what’s your most pressing challenge right now? Ever-increasing costs and decreasing budgets? Meeting complex regulatory compliance? Hanging on to fickle customers easily lured away by the competition? Thing is, there are a lot of hurdles to jump in the quest for sustainable, long-term growth - but there’s one crucial factor that has the potential to propel you forward: the prioritization of responsible gaming

In December 2022, the Las Vegas Review-Journal reported data from the Nevada Gaming Control Board revealing an ongoing trend. Mobile wagers constituted 68.1 percent of the state's total handle during the first 10 months of 2022, following the 2021 milestone of 64.6 percent. This equated to $5.3 billion out of a total of $8.1 billion in bets. The trend illustrates industry growth, tripling since 2010's figure of $2.7 billion.

Achieving true personalization is every marketer’s goal and with AI this really comes to life. Meet OptiGenie – your AI-powered, customer-led marketing assistant that will guide you through every step of your workflow. With OptiGenie’s AI Insights, AI Creation, and AI Orchestration you can deliver top-tier, personalized experiences that delight your customers at every touchpoint.

Optimove Courses' video-first, bite-sized, and self-paced learning paths are the result of thousands of hours supporting our clients and helping them master our Customer-Led Marketing Platform

Entain, SodaStream and Rank Group among the winners of the 3rd annual Heptagons, celebrating top CRM marketing campaigns, teams, and individuals driving Customer-Led Marketing and brand growth

Discover key insights from Optimove Connect 2024

Optimove’s iGaming Pulse, a unique industry benchmark tool, provides operators with daily access to industry-wide benchmarks and KPIs

Optimove aims to enhance personalization, contestant loyalty, and brand growth in this rapidly growing sector