Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Optimove Insights’ May iGaming Pulse Snapshot: Less New US Players as Monthly Deposit Increases
Optimove Insights is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting 
Optimove Insights’ June iGaming Pulse Snapshot: Europe Edges LATAM in New Players Growth Amid Peak Events
Optimove’s Pulse tool provides iGaming operators with unprecedented visibility into industry performance, trends and benchmarks
Striking the Balance: How to Maximize Email Revenue Without Fatiguing Your Customers
Deliver short-term revenue without sacrificing long-term customer value
Save the Date: March 19-20, 2025, for Optimove Connect 2025: The Premier CRM Marketing User Conference in London
Join leading CRM marketing experts from global brands to share strategies that drive customer loyalty for life. 2025 will be bigger and better than ever!
Optimove Insights Report on Holiday Shopping 2024: Consumer Confidence and Spending Up
Report is a harbinger of consumer shopping intention for the 2024 holiday shopping season
Sisal’s Evolution from ‘Classic’ to ‘Streaming’ Marketing Campaign Orchestration to Create Epic Customer Experiences
This blog highlights the presentation by Francesco Lietti, Sisal’s Online Innovation & Consumer Data Director, at Optimove Connect 2024
Shift to Customer-Led Marketing: Get to Know Your Customers Day Insights
“Get to Know Your Customers Day” emphasizes the importance of understanding customers, putting them in the driver’s seat, and letting them lead their own journeys
Rewind Optimove Connect 2025: Catapult into Positionless Marketing
Optimove Connect 2025 was more than a conference—it was an orientation on the future of marketing: Positionless—and now you can watch all the presentations on our YouTube channel!
Optimove and Meta Enable Scientific Games to Optimize Paid Media Results for Lotteries with Innovative Segmentation
Learn how the Optimove CRM Marketing Platform powers accurate ad targeting, improves overall tracking, and lowers cost per action
Refill Please!
A methodology for detecting customers’ consumption patterns.
Predictive Models: 6 Strategies to Predict Customer Actions
How to anticipate customer actions to plan accordingly and enhance overall marketing effectiveness
Overcoming the One-Time Customer Challenge
Learn how industry leaders turned one-time customers into loyal repeat buyers with creative and actionable Customer-Led Marketing strategies
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