Rewind Optimove Connect 2025: Catapult into Positionless Marketing

Optimove Connect 2025 was THE premier user conference for marketers in the past year. The world’s top marketing professionals came together to share knowledge, discover winning strategies, and explore the future of customer-led marketing. Now, marketers can watch the sessions from the main stage during the event to gain real-world case studies and game-changing innovations in becoming Positionless Marketers.

Watch the full playlist here.

The full Optimove Connect 2025 playlist is a playbook on Positionless Marketing, where you’ll gain actionable insights into:

• Positionless Marketing: What it is, why it matters, and how to implement it.
• Next-Level Gamification as part of Positionless Marketing: Strategies for creating dynamic, personalized engagement.
• Agentic AI in Positionless Marketing: How autonomous marketing systems are rewriting the rules.
• How to Transform a Marketing Team to Positionless: How top brands are evolving to meet the demands of modern customers — and winning.

Introducing Positionless Marketing

One of the biggest revelations of the event was that Positionless Marketing is now a movement — a groundbreaking new way to approach customer engagement.

In the same way that "positionless" athletes have reshaped professional sports — adapting fluidly to any situation — Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing provides three transformative powers:

• Data Power lets any marketer immediately discover customer insights for precise targeting and hyper-personalization — without waiting for engineers.
• Creative Power lets marketers instantly create channel-ready assets like copy and visuals — without waiting for creatives.
• Optimization Power lets marketers run campaigns that optimize themselves through automated journeys and testing — without waiting for analysts.

The New Face of Gamification

Gamification is evolving beyond traditional point systems and badges. At Optimove Connect 2025, speakers showcased how modern gamification is:

• Personalized: Different rewards and challenges based on individual customer preferences.
• Adaptive: Gamified experiences that change in real-time with customer behavior.
• Integrated: Built seamlessly into everyday brand interactions.
• Empowering: Enables marketers to independently create and manage gamified experiences, enhancing customer engagement and loyalty.

Agentic AI: Powering the Future of Engagement

Part of the power behind Positionless Marketing and next-gen Gamification is Agentic AI.

Unlike traditional AI, Agentic AI doesn't just respond — it independently plans, initiates, and optimizes customer journeys.

In action, Agentic AI:

• Detects shifts in customer behavior instantly.
• Deploys hyper-personalized offers across the right channels.
• Adapts future actions based on live engagement data.

Optimove’s Positionless Marketing platform now includes Agentic AI capabilities — helping brands create emotionally intelligent, loyalty-building experiences at scale.

In Summary: Leading Brands Are Becoming Positionless

In addition to theory, Optimove Connect 2025 showcased real companies on their journeys toward Positionless Marketing. These brands have broken down traditional silos, enabling marketers to execute campaigns faster, personalize at scale, and drive measurable business growth.​

A key session is FDJ United sharing their journey of transitioning to Positionless Marketing, highlighting how they streamlined their global CRM operations to become more agile and data-driven. ​

So, when you have a break to unwind, it is an opportunity to rewind Optimove Connect 2025 and watch the sessions that will catapult your team to Positionless.

For more insights on how to join the Positionless Marketing era, contact us to request a demo.