Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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See How Paper Source Increased Customer Reactivation rate by 126%
The following case study shows how the stationery and gift retailer turned CRM into a competitive advantage with Optimove
Optimove Insights September iGaming Pulse Snapshot – US Sports Betting Climbs as Casino Activity Slows
Optimove Insights September iGaming Pulse Snapshot for emerging iGaming market trends
"Personalization is High-Priority. But Don't Wait for the Perfect Data"
We gathered three Relationship Marketing experts and asked them about 2021 challenges, 2022 plans, and not surprisingly, the conversation surrounded Personalization, Segmentation, and Customer Lifetime Value. You know, the things that matter
Solving the Marketer's Paradox of Choice
Even marketers aren’t averse to the Paradox of Choice. Here’s how technology can prevent us from feeling overwhelmed with the infinite options.
Optimove Celebrates Exceptional CRM Marketing: Here Are The 2022 Heptagon Awards Winners
It's a wrap on the 2nd Annual Heptgaon Awards! We handed out 3 campaign awards, 3 team awards, and 3 individual awards to top-of-class CRM Marketing performers. See who the 9 winners are below, and start making your case for next year
Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan
The 2022 FIFA World Cup in Qatar is just around the corner, and marketers, we need to talk: traditional marketing ideas aren't going to cut it this time. To come out of this World Cup victorious, you must employ a more thoughtful marketing approach and move on from that good old spray and pray. What should you focus on before, during, and after the tournament? We reveal. 
Rewire Your Email Marketing in 8 Steps
Learn how to use personalized email marketing for targeted customer communications and increase revenue for your business.  
Player Protection and Accountability– Who’s in Charge of the Solution?
Picture this – legislators, operators, and educators in a room together to discuss player protection in the iGaming industry. How do you think it went? You don’t need to guess – we’ll tell you.
Revealed: Why You Should Invest More in Your Existing Clients on Black Friday and Cyber Monday
This peak season, strategize early, get creative, and have some fun with putting existing customers first. You’re destined to have a successful and engaging holiday season!
Say Hello to Gen Z: We've Integrated with TikTok and Snapchat
Over half of Gen Z consumers are on TikTok now, and 46% say they use the platform daily. Also – 58% of Gen Z's are willing to pay more for products targeted at their personalities. Now your TikTok and Snapchat ads can be more personalized than ever before
Staying Ahead of the Curve: Optimove's 2024 Marketing Trends & Predictions
Future-proof your strategies for the year ahead and learn how to leverage these insights to increase lifetime customer value
Prévoir le comportement des joueurs : « Nous n'avons jamais eu autant d’informations qu’aujourd'hui. »
Nous avons discuté avec Keith Whyte, directeur exécutif du Conseil national sur le jeu compulsif, pour comprendre ce que signifie vraiment le concept de jeu responsable pour le secteur, les autorités de régulation et les opérateurs, et voir comment la technologie peut être un appui. Nous avons aussi parlé de ceintures de sécurité.
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