Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024
The results position Optimove with the third highest score in the Current Offering category among all 12 vendors evaluated.
OptiPromo: Dynamic, CRM-Powered Promotions Solution Engine
Leverage real-time CRM data to automate personalized promotions, boost customer loyalty, and maximize marketing return on investment (ROI)
Optimove Insights: October iGaming Pulse Snapshot – U.S. New Player Growth Soars 70% YoY
Optimove’s Pulse tool provides unprecedented visibility into iGaming and Sports betting industry performance, trends, and benchmarks. Operators, this is what it means for you!
Optimove Named the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs
Optimove also continues as a leader in Journey Orchestration in the 2024 Critical Capabilities for Multichannel Marketing Hubs Report. Reports confirm Optimove’s commitment to equip marketers with the tools they need for the future - today
Optimove Insights April iGaming Pulse Snapshot – U.S. Casino Bettors Bet 6.3x More Than Global Average
The April 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting. Here’s a snapshot of the complete report
Optimove’s Responsibility as the Visionary Leader
Optimove was named the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs
Retailers Achieve 300%+ Growth on Black Friday and Cyber Monday with Optimove
How targeted, personalized campaigns delivered unprecedented customer acquisition and sales growth
Optimove Introduces: The Heptagon for CRM Excellence
Millions of customers, thousands of CRM professionals, hundreds of well-known brands, 9 awards, 3 categories - 1 CRM industry that is getting smarter by the day. 2020 was a year where brands had to put their focus on relationships with customers. In the inaugural Heptagon Awards, Optimove is celebrating the ones that shined the brightest
Renowned Futurist, Nikolas Badminton, to Keynote at Optimove Connect 2025 Conference in London on March 19-20 on Facing Our Futures - Looking to 2035 and Beyond
Join us for a transformative keynote on facing the future with renowned futurist Nikolas Badminton
Optimove Insights: November iGaming Pulse Snapshot - Only 2% of U.S. Sports Bettors Become Multi-Product Players
Optimove’s Pulse tool provides unprecedented visibility into the iGaming and Sports betting industry. This month, learn how to turn U.S. sports bettors into multi-product players!
Optimove Insights: December iGaming Pulse Snapshot - 2023/24 NFL Player Retention Falls from Regular Season to Playoffs
iGaming marketers connected with Optimove for winning player loyalty
Optimove at ICE 2025: Visit Our CRM Ecosystem and 7 Questions to Ask Us
Experience firsthand how Optimove’s advanced CRM strategies and AI-driven solutions are revolutionizing player engagement at ICE 2025, Booth #4A34 in Hall 4
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