Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Optimove Earns Great Place to Work Certification
Optimove builds a thriving, people-first culture that drives team engagement, business results, earning the company prestigious global recognition(!)
Optimove Repositions as The Positionless Marketing Company
Optimove’s Positionless Marketing Platform is a disruptive innovation that ushers in a new era… where marketers can do anything, be everything, and execute at scale free from the limitations of fixed roles
Optimove Insights August iGaming Pulse Snapshot - Regional Performance at a Glance
Optimove’s Pulse tool provides unprecedented visibility into iGaming and Sports betting industry performance, trends, and benchmarks. Here’s what you need to know about August
SBC Summit Lisbon 2025: Experience Optimove's Positionless Marketing Platform and Discover How to Do Anything and Be Everything
From September 16 to 18, 2025, visit Stand A555 to explore the latest in AI marketing tools, live gamification, expert panels, high-impact networking, and exciting side events throughout the week
Optimove Recognized as a Leader in Cross-Channel Campaign Management by Forrester
On its way to the highest recognition the independent research firm gives, Optimove received highest possible scores in 12 criteria including Testing & Optimization, Product Vision, Market Approach, and Supporting Product & Services
Optimove Insights July iGaming Pulse Snapshot – U.S. Retention Rate Lower than Global Average
Optimove’s Pulse tool provides unprecedented visibility into iGaming and Sports betting industry performance, trends, and benchmarks. Here’s what you need to know about July
Optimove and Criteo Announce Partnership to Scale Multichannel Marketing Orchestration and Personalization
Partnership unlocks customer-data-driven growth by serving personalized digital ads across the Criteo platform based on Optimove’s AI-mapped CRM Journeys
Optimove 2024 Year-end Letter to Stakeholders
Optimove CEO, Pini Yakuel
Personalization in Marketing: It’s the Difference Between Loyalty and Loss
How Positionless Marketers are delivering faster, smarter, and more relevant campaigns
Digital Personalization | Company News | iGaming | Retail & eCommerce | Mobile App | Web
Opti-X Empowers Marketers to Create Personalized Experiences Customers Demand
To understand each customer's lane—zero- and first-party data helps brands know the unique characteristics of each shopping journey—key to building customer loyalty for life
Positionless Marketing | Online Trading | WhatsApp
Pini Yakuel, CEO of Optimove, at Connect 2025 on The Rise of Positionless Marketing
Positionless Marketing has evolved from an idea to a movement to a global trend
Optimove Brings Customer Retention Prowess to Financial Services Industry
Optimove is helping financial services counter the harsh effects of increased competition and regulatory restrictions on customer loyalty
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