Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Radical Transparency in Promotions: The Antidote to Buyer Anxiety
Radical transparency builds trust, lowers unsubscribes, and boosts 90-day repeats. Learn more
March Madness Betting Behavior: Trends, Implications, and Recommendations for Sportsbooks
How understanding bettor behavior by entry round can help sportsbooks increase retention, reactivation, and engagement throughout the tournament
Make Every Day Valentine’s Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations
Unlock the magic of Opti-X – your secret weapon for love-infused customer connections – on Valentine’s Day, or any day
On Leaving my Company Behind – Only to Take it Forward
It’s true that we have Skype, but even in 2016 there is still no better alternative to face-to-face, human interaction.
How to Treat Every Customer Campaign as a Marketing Experiment
Using test and control groups, you can determine the actual monetary uplift of every marketing campaign. Learn how to create a successful marketing experiment.
How to Perform Customer Survival Analysis
Learn how to perform a retention rate analysis, and use it to improve your customer acquisition and retention activities.
Introducing the Optimove Academy
Best practices for data-driven retention marketing, customer segmentation, highly targeted customer marketing, campaign performance analysis, and more
Now More Than Ever: Have the Courage to Measure the Right Things
Especially when budgets are shrinking, and focusing on your existing customers is the "safe" bet, using control groups is a must. So why the reluctance?
How To: Transform Your Data to Insight to Action
A look at how retailers can leverage their data to generate insights that lead to more effective customer marketing (there's more to download)
Optimizing Email Marketing for Gmail’s New Promotions Tab
Learn how to increase engagement, visibility, and relevancy with new Gmail Promotions tab features
Online Learning Platforms: Here's Your Cheat Sheet for Reducing Churn
No need to study! Here's one way to optimize marketing performance for E-learning platforms (there's more to download)
How To: Use Loyalty Data to Power Customer Retention and Reactivation
Retailer? Here’s a best practice-based methodology for marketing testing and optimization (with three more to download)
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