Blog

Email marketing KPIs vary widely between customer lifecycle stages. A new Optimove research sets out to disprove a myth

Based on a case study with Fortuna Entertainment Group

Getting executive buy-in for marketing technology is a challenge that marketers know too well. Here are the three most common orchestration use cases to help with that

The massive growth in travel-related businesses with the rise of super companies in the industry makes survival much harder. First step towards success: a bespoke customer-first attitude

In the gaming industry, companies tend to focus on players who produce most of the revenue; the biggest losers. A new Optimove research tested what happened on the other side of the scale – the players who won big – and uncovered how important they are

Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns? Let this research by Optimove show you exactly how more effective they can be

Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable. A new experiment by Optimove tells the tale of the Resellers and the Enthusiasts  

Klium's management wanted to improve customer loyalty, increase the size and frequency of orders and gain deeper insight into their customers’ behavior. Optimove was there to help achieve their goals

There’s this saying: Nothing is worse than meeting the perfect person at the wrong time. When you communicate with your players or send them offers on a specific day, even if it’s your best performing day, you are missing out on many golden opportunities to get so much more. Read and realize: Why there’s a good chance you’ve been doing it wrong this whole time

Going big with your measurements and insights: Optimove’s new feature empowers marketers to run controlled tests on multiple campaign series to determine which strategies are most effective at meeting long-term business goals

Attracting players to play with bonuses is the easy part. But what happens when they start pulling teeth out just to see that crisp $5 bill under their pillows in the morning? Here are four ways to flag and deal with the users who continuously abuse your incentives and perks

After using Optimove’s relationship marketing hub, the British activewear retailer saw an increase in total order value and a decrease in churn proving that existing customers are the secret sauce of growth