Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Micro-Segmentation: The Key to Growing Through Your Existing Customers
From having the right data to building and managing hundreds of customer segments, and finally to orchestrating your CRM journeys – here's the roadmap to a fully-scaled, hyper-personalized CRM marketing. The kind that can transform your business
Keep Spray-and-Pray at Bay: Best Practice for In-App Messaging Campaigns
Onboarding or promotional, win-back or feedback - there are a ton of ways to spin your mobile marketing campaigns, but whatever the goal, getting there should always rely on targeted engagement. In-app messaging is no different.
Jackpots! How to Define JP-Sensitive Players, and Use JPs to Engage Players
Lottery games are unique, and so deserve special marketing plans. Learn how to harness the enormous power of high jackpots in your CRM strategy
Looking Back While Running Forward: How Optimove Future-Proofed Its Data and Realtime Capabilities on the Fly
As a trailblazer in the CRM Marketing industry, Optimove enjoys the perks that come with being early, but must balance it by constantly evolving with the rising demands of the ecosystem. Our Cloud Migration journey epitomizes this commitment perfectly
It Pays to Know What’s Coming: How to Use AI to Predict Trends and Personalize at Scale – A Taylor Swift Era
Discover how AI leverages data to predict future trends, optimize customer interactions, and deliver seamless personalization at scale
“It has completely changed the way we operate”: The Power of Optimove’s Predictive Future Value
Varsity Tutors, a live online learning platform, uses Optimove to tap into hundreds of segments and optimizes messaging by setting super control groups. But it’s our predictive behavior modeling that made them fall in love with us
Meet Your Unique Customer Segments
Customer segmentation breaks up your target audience into smaller, more engageable groups. Here are some examples to the unique groups in your customer database
Increasing Customer Revenue: Assumptions vs. Reality
Intuition is a great marketing tool, as long as it’s balanced with a good data-based reality check. Here are two examples of counter-intuitive data insights that can impact your marketing strategy
Optimizing Email Deliverability
Best practices and essential concepts to ensure your emails are not flagged as spam or blocked by an Internet Service Provider
How to Choose a Customer Data Platform
It’s the year of the CDP. With more and more options hitting the market, we’ve segmented the CDP tech stack into five categories to help you choose the best fit for your business.
Maximize Customer Value, the Smart Way
The ultimate goal of retention marketing is to maximize the revenues the customer generates for the company. These are the pillars of every value maximization strategy
In Retail? Here's How to Use Proximity Marketing to Elevate Your Brand
Today, retail brands looking to increase their reach, engage their customers, and ultimately sell have long been busy exploring digital territories way beyond their brick-and-mortar walls and websites. Turning to hyper-efficient ways of connection that delight customers, retail mobile apps are truly leading the way. In the first three quarters of 2021, installs for retail apps reached 572 million with time spent in them tipping 100 billion hours and driving $359.32 billion in revenues. That’s a lot of billions …
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