Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Optimizing Email Deliverability
Best practices and essential concepts to ensure your emails are not flagged as spam or blocked by an Internet Service Provider
Gaming Operators: Empower Web Push Messaging by Knowing the Lifecycle Stage
Discover the power of web push messaging for gaming operators in Part 1 of our Three-Part Series.
Introducing the Optimove Academy
Best practices for data-driven retention marketing, customer segmentation, highly targeted customer marketing, campaign performance analysis, and more
Company News | iGaming | Retail & eCommerce | Web
Finding Company Values That Live Up to the Name Optimove
Explore the company's core values of Transparency, Comradery, Hunger, Good-Better-Best, and Ownership that drive self-improvement and customer-centric strategies
Transforming customer-first marketing with AI Technology
Walmart, Sephora, Starbucks, Nike … just a few examples of the brands that have embraced AI to power their customer-first marketing efforts and deliver more personalized experiences to their audience. And while the specific implementations and techniques may vary, the overarching goal is the same - to leverage the partnership between AI and the humble CDP to better understand customer preferences, optimize marketing efforts, and ultimately drive business growth.
Navigating Telco Customer Loyalty: Start Marketing with the Customer
Learn how understanding the intricacies of each customer journey stage and using a customer-led approach, can help your telco brand forge lasting loyalty
SMS Now “Channel of Choice” for NFL Gambling: 11 Reasons to Favor SMS for Campaigns
In December 2022, the Las Vegas Review-Journal reported data from the Nevada Gaming Control Board revealing an ongoing trend. Mobile wagers constituted 68.1 percent of the state's total handle during the first 10 months of 2022, following the 2021 milestone of 64.6 percent. This equated to $5.3 billion out of a total of $8.1 billion in bets. The trend illustrates industry growth, tripling since 2010's figure of $2.7 billion.
The Power of Intelligent Direct Mail: Personalized, Targeted, and Trackable
Today, marketing channels such as email, social media, and online ads dominate the digital landscape. And while these channels offer several advantages, there's another channel that can make a significant impact on your marketing efforts: intelligent direct mail.
QR Code Marketing for Mobile First Brands
For a long time, no one believed QR codes had a future (yes, you too!) but technology and consumers have changed, and along with them, the humble QR code’s popularity.
Trust Gaps and Marketing Fatigue in the Financial Services Industry: Optimove's Revealing Survey & Report Released
Financial service providers too often miss opportunities by overlooking clients' personal life situations, while pushing irrelevant messages causing marketing fatigue 
Positionless Marketing | Retail & eCommerce | Web
Customer-Driven Marketing VS Product-Driven Marketing. Where Do You Stand?
We always say, “Start with the customer, win their loyalty for life,” but saying it and doing it are two completely different things.
Real-Time Sportsbook Marketing Strategies to Ignite Soccer Fan Engagement
After an incredibly exciting year in the world of soccer, we want to make sure that you’re set with all the tools you need to make the most of the season ahead.
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