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For telecom brands, targeted cross-selling campaigns and customer retention efforts can skyrocket revenue, lower costs, and foster long-term customer relationships. With an advanced CDP on hand, a customer-led approach, hyper-personalized experiences, and a keen eye on customer insights, you’ve got all the tools to make your brand stand out in a crowded market

Imagine this: your customer jumps onto your gaming website anticipating a deep dive into a sea of gaming experiences, tantalizing betting options, and content that’s going to help them get the most out of their time with you. But amidst the vast array of choices, how can they effortlessly find their favorites, and discover new adventures that align perfectly with their tastes?  

We get the question above often from marketers. And you know us, we love data, so we dove right in. We compared the performance of short vs. long PPJ for one of our retail clients. And if you’re already working with Optimove, you can literally try this at home using our Streams tool. Here’s what we learned and how to DIY

It's like having Sherlock Holmes with the brain of Albert Einstein on your marketing team. The union of GenAI and CDP is a powerful tool at the hands of marketers. It can help identify customer trends, boost customer engagement, and create personalized experiences that captivate your audience. We count eight ways it can take your marketing to the next level

Disclaimer: this blog post wasn’t written by AI. Your next great marketing email could be though. As AI starts to live up to its potential, helping us mere humans in a myriad of ways it can now also help you compile and fine-tune emails on the Optimove platform, proofread and edit your text, generate engaging CTAs and more.

Taking a closer look at your data is crucial, as long as you know how to put the information to good use. We gathered the best insights from current Optimove users to help you better personalize your communications and optimize your business.

Mother's Day 2023 is almost upon us - heads up! – and like previous peak shopping events, we know what consumers are planning. How? We simply asked them. What will they buy? When? What factors impact their decisions? Oh, mama, do we have some stats for you.

The importance of enhancing your in-platform player experience is at an all-time high. While some brands already do it, every player out there expects it. So, in this mini-series finale – we explain how and where you can begin personalizing the in-platform player experience – all in four simple steps. Let’s go!