Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Start Moving at the Speed of the Customer
When marketing to existing customers, speed and precision are key. It’s crucial that your technologies support the skills you need to succeed
Optimizing the In-platform Player Experience – Part I
Welcome to this three-part mini-series, where we discuss the importance of enhancing your in-platform player experience. In the first part, we’ll outline the challenges of personalization and offer possible solutions. So, here it goes…
Using Artificial Intelligence (AI) to improve Customer Behavior Modeling Technologies
Despite their mathematical complexity, most customer models are static and rule-based. People, however, are dynamic and ever-changing. Advanced models use machine learning and predictive analytics to bridge the gap.
How to Boost Your Marketing Efficiency
Does your marketing team have the tools needed to maximize its overall efficiency and save significant time and effort – all while increasing the number of campaigns you send and customer journeys you create? Before you answer, read this…
Importance of Omnichannel Marketing: Why You Should Be Doing It – and Who’s Nailing It
Reaching your audience where you find them - desktop or mobile - with valuable messaging and content is critical to keeping your relevance as a brand in 2023
Rewire Your Email Marketing in 8 Steps
Learn how to use personalized email marketing for targeted customer communications and increase revenue for your business.  
Data-Driven Insights into Valentine's Day Shopping
Brands that love their customers show them special appreciation on Valentine's Day. But to truly win your customers' hearts, you need the numbers and research to make informed marketing decisions. That's why we checked the romance between data and shoppers on and around this day of love. Here's what we found
Why Web Personalization Is No Longer a Marketing Luxury
Providing a truly impactful customer experience should be top of mind for all marketers. A Digital Experience Platform gives brands the power to deliver personalized experiences that drive engagement and customer loyalty forever. That’s what web personalization is all about. Hold tight, we’ll uncover it all here
The Power of Cross-Sell for Gaming Operators
Why is cross-sell so important in the gaming industry? How do you use cross-sell? And, when? These are all common questions for gaming operators, and today we're diving deep into the answers
How to Compete with the Travel Industry Bigshots: Time to Boost Your CRM
The massive growth in travel-related businesses with the rise of super companies in the industry makes survival much harder. First step towards success: a bespoke customer-first attitude
The End of Mobile Gaming as We Know It
The majority of growth in the social gaming space will be won by companies that incorporate player-centric monetization strategies and shift their attention from user acquisition to retention
Brand Loyalty? “Lol, Not Without Trust,” Consumers Say
When brands gain customers’ trust, they install the keystone for loyalty for life. With that, they unlock higher Lifetime Value, longer, stronger customer relationships, and better retention rates, every marketer’s dream. But what are the makings of consumer trust, what causes consumer distrust, and is it even possible to regain it? Our consumer survey reveals 
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