Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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5 Ways To Score A Marketing Touchdown This Super Bowl
The Super Bowl is one of the most highly anticipated events of the year. For iGaming marketers, there’s no better opportunity to connect with their audience on a massive scale. So, if you’re looking to supercharge your Super Bowl campaigns, we have five fun and effective ideas for you
Oh, The Things You Can Learn from Your Customers’ First Order
Did you know that the number of items purchased in a shopper's first order indicates their future customer behavior? It can give you a clue as to how long they'll stick around with your brand and how likely they are to continue shopping. Here’s how to gain actionable insights into your customers’ initial interactions with your brand and turn them into loyal shoppers
10 Ways to Turn Holiday Shoppers into Year-Round Customers
The key to a successful holiday season is turning new customers into customers for life. Here are ten ways to go about doing just that.
Deliver More with SMS – Say Hello to OptiText
With two strategic acquisitions in 2022, Optimove added both mobile marketing channels and real-time personalization to create the first Customer-Led Marketing Platform. Optimove is kicking off 2023 with the addition of SMS, a crucial channel for all marketers, and delivering on our commitment to an all-in-one platform.
How To Retain “Fickle” Forex Traders
The cost of acquiring new customers is ballooning, and churn is a major issue for all forex trading platforms. That's why we need more focus on existing traders, as we’ve already gone through the process of getting them on board. Here are three effective strategies to help you make the most of them and keep them around
What Lottery Brands Can Learn from Casino Operators in CRM
CRM marketing is all about personalization, retention, orchestration, and optimization. Nailing CRM is especially crucial in the gaming space, and some brands could learn from others. Here’s how your brand can hit the jackpot with the right CRM best practices
6 New Year’s Resolutions for Great B2C Marketing
With rising inflation, rising interests, and an uncertain economic climate, 2023 will be dominated by brands doubling down on retention marketing by employing customer-led marketing and next-level personalization to grow the lifetime value of existing customers. Make sure you’re prepared for the new year with these six resolutions
Customer Segmentation | iGaming | Social Games & Apps | Mobile App
6 Ways to Re-engage Lapsed Users
During the next 5-10 years, the most successful brands will be the ones heavily focused on retaining existing customers, and for good reason. Selling to an existing customer has a success rate of between 60-70%, compared with a 5-20% success rate of selling to a new customer. What’s more, increasing customer retention by just 5% can boost profits by between 25 and 95%
Analyzing Your Welcome Journey? Here Are 5 Questions to Ask Yourself Before You Begin
Some retail brands have a hard time mastering their email welcome journeys. Here are five things to consider for deeper personalization and stellar results
Why 1-to-1 Personalization Isn't True Personalization
When people talk about 1-to-1 personalization, they usually mean personalized messages. But that’s not enough to unlock true personalization, the kind customers respond to consistency
Last-Minute Christmas and Holiday Season Marketing Tips for Retailers
With less than two weeks until Christmas, we’ll wager there are still a lot of mobile marketing teams asking themselves if there’s anything more they can do to boost their holiday sales – even at this late stage. Well, guess what? The answer is a resounding yes, and we’ve got you covered!
How to Optimize the Send Time of Your Campaigns
What's the best time to send an email to customers? What about push notifications? When should you send those? And how do you go about measuring it all to find out? We dig deep into deliverability, open and response rates to reveal the answers to all your questions
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