Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Inflation? Economic Downturn? Data Shows Black Friday Shopping Reaches New Heights
Black Friday in numbers, making sense of it, and how to prepare your marketing plan for the next few months with all this data
Say Hello to Gen Z: We've Integrated with TikTok and Snapchat
Over half of Gen Z consumers are on TikTok now, and 46% say they use the platform daily. Also – 58% of Gen Z's are willing to pay more for products targeted at their personalities. Now your TikTok and Snapchat ads can be more personalized than ever before
Don’t Let Bonus Abusers Abuse Your Brand: Here’s How to Avoid Them
Everything you need to know about bonus abusers – who they are, how to avoid them, how to build a strategic bonus model, and what your end goal should be
Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement
With an estimated annual purchasing power of $143 billion, it’s never been more critical to ensure that the mobile campaigns you’re shipping are hitting the sweet spot of this burgeoning demographic. Take these tips to connect with, engage, and nurture your Gen Z audience
There's Still Time: 5 Tips to Score a Winning Email During the World Cup
The whistle will blow in just a few weeks, and the soccer extravaganza, the biggest show on earth, will kick off. There's still time for your emails to stand out among the competition and for your brand to get noticed, no stress required. Are you ready for instant gratification and increased engagement? One, two, three, go!
Final World Cup Tips to Rev Up Your Mobile Marketing Game
The World Cup is almost here, and competition is fierce. To help get you tournament ready, here are our last-minute final mobile app must-dos. Start revving up your marketing game today!
5 Things That Scare Mobile Marketers - And How to Avoid Them
As the “spooky” season approaches, let’s admit that it’s not only ghouls and hauntings that will be keeping mobile marketers awake at night … Doing mobile marketing right involves a lot of spinning plates - drop one, and the ripple effects can have a frightening after-effect.
Email Marketing | Retail & eCommerce | Email
How to Use DynamicMail to Make Your Emails ​Awesome
Step up your email game to increase engagement and ROI with 20+ out-of-the-box DynamicMail components. Learn how to build powerful product recommendation models using Optimove’s DynamicMail – all while putting your customer first!
A/B Testing – Should the “Winner Take It All”?
Here’s your cheat sheet for better A/B testing practices. Learn how it’s done; your customers will appreciate more personalized campaigns while you’ll enjoy better results 
Revealed: Why You Should Invest More in Your Existing Clients on Black Friday and Cyber Monday
This peak season, strategize early, get creative, and have some fun with putting existing customers first. You’re destined to have a successful and engaging holiday season!
In Retail? Here's How to Use Proximity Marketing to Elevate Your Brand
Today, retail brands looking to increase their reach, engage their customers, and ultimately sell have long been busy exploring digital territories way beyond their brick-and-mortar walls and websites. Turning to hyper-efficient ways of connection that delight customers, retail mobile apps are truly leading the way. In the first three quarters of 2021, installs for retail apps reached 572 million with time spent in them tipping 100 billion hours and driving $359.32 billion in revenues. That’s a lot of billions …
Black Friday Cyber Monday: Going Beyond the Promos
Some of the year's biggest sales are coming, and your customers are already super excited! Brands should be just as excited to take this opportunity to retain customers beyond the holidays with the right email marketing best practices and techniques. Here's how it's done
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