Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Dialing Up Profits: How Cross-Selling and Retention Strategies Drive Telecom Success
For telecom brands, targeted cross-selling campaigns and customer retention efforts can skyrocket revenue, lower costs, and foster long-term customer relationships. With an advanced CDP on hand, a customer-led approach, hyper-personalized experiences, and a keen eye on customer insights, you’ve got all the tools to make your brand stand out in a crowded market
How Location Technologies Revolutionize Customer Engagement
Staying one step ahead of the competition, optimizing customer experience and building loyalty to power growth means constantly looking for new ways to reach consumers with personalized, valuable content. The Power of location technologies in achieving that goal is present and undeniable, so we decided to dive a little deeper
Gartner 2023 Magic Quadrant for Multichannel Marketing Hubs: Optimove Ranked #1 in Journey Orchestration
Optimove was positioned the highest in execution and furthest in vision among Challengers in the 2023 Magic Quadrant for Multichannel Marketing Hubs
Generosity Marketing Part I: 5 Keys for Marketing Executives
Step one: admit you are hooked on too generous marketing
Download the eBook: Can Tech Help Battle Problematic Gambling?
Marking Problem Gambling Awareness Month, a new eBook explores the advantages of leveraging technology for proactive responsible gambling measures and implementing effective marketing strategies
Customer Data Platforms (CDPs) Can Unlock New Power for an Entire Organization
A Customer Data Platform (CDP) is not only a powerful tool for a marketing department – it can accelerate an organization's success when other departments have access.
Generosity Marketing Part II: The Essential Role of a Strong Data Foundation
A strong data foundation is essential for marketers to optimize the ideal level of generosity per customer to maximize ROI
How DAZN Decreased Churn & Maximized Lifetime Value with Optimove
Learn how the sports streaming giant transformed its targeting strategies and user engagement tactics with Optimove
Declare Independence as a Marketer – Be Position-less
As the US celebrates Independence Day, it is fitting to explore how marketers worldwide can declare independence from traditional roles.
How One Retailer Is Building Lifelong Loyalty Among New Puppy Owners
How Blain’s Farm & Fleet creates trust and loyalty through customer-led marketing
Experts Share Insights on GenAI in Marketing
How tapping into the power of generative AI enables marketers to expand skillsets, drive efficiency, and reduce costs at scale
Empower Your Marketing Strategy with Self-Serve Data Ingestion
Discover how self-serve data ingestion empowers marketers to integrate and activate customer data, enhancing personalization and boosting ROI.
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