Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Does Your Marketing Crash? Here's What You Can Do About It
"Anything that can go wrong will go wrong", they say. And if you are still mapping your journeys manually and enforcing them automatically – they will break and crossfire. Luckily, there's a solution (yeah, it's Optimove)
Holiday Marketing Trends: Email Personalization Up 227% Over Last Year
Discover how tailored messaging transforms consumer engagement throughout the 2024 holiday rush
Forrester Cites Optimove's Effectiveness in Building Audiences/Automating Outbound Marketing Campaigns
Optimove Recognized for Digital-First Marketers in the Forrester Wave™ for Cross-Channel Marketing Hubs, Q4 2024
How Opti-X Enables the Rise of the Positionless Marketer
From fragmented experiences to seamless personalized journeys—here’s how marketers can now ensure consistent tailored experiences across all digital touchpoints
How AI-Orchestrated Gamification Is Changing the Game in iGaming
Discover how to drive retention, build loyalty, and foster long-term trust through AI-orchestrated Gamification
Gamification FAQ: Unlocking the Future of Player Engagement with AI-Orchestration
Everything you need to know about how AI-orchestrated gamification is transforming iGaming and sports betting engagement
Generosity Marketing: Should You Give Your Players a Holiday Bonus?
Learn how to harness predictive power for bonus optimization
Hey, CMO, Are You Making the Most of Your CRM Marketing?
Maximized CRM revenue can ensure CMOs their "seat at the table", but only if they can attributing it accurately. Optimove can do that for you, and tell you exactly what drives your CRM revenue contribution. See just how below
How AI is Transforming Marketing
AI and GenAI empower speed, control, and creativity for marketers making them Position-less
Get to Know Your Customer's Day: Building Meaningful Connections Through Data and Insight
Celebrate this special day by strengthening customer connections with personalization and data-driven insights
Decoded… An Inside Listen: How AI Is Rewriting the Rules of Modern Marketing
Episode 4 of the Decoded podcast, host Phillip Jackson sits down with Optimove’s Pini Yakuel and Shai Frank to unpack a seismic shift in marketing: the rise of Positionless Marketing
How Smaller Customer Segments Yield Bigger Impact During Peak Shopping Weeks
Targeting smaller customer segments during high-impact retail weeks— like Mother’s Day, Back-To-School shopping, and others—leads to stronger engagement and better results. Here’s how
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