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Exclusive Forrester Report on AI in Marketing
Why it matters:
Marketers will learn how AI and Generative AI are revolutionizing the industry by putting creativity back into their hands, enabling them to craft meaningful campaigns faster and with greater precision. Plus, readers will learn more about the "Position-less Marketer," empowered by technology to transcend traditional role silos and seamlessly manage diverse responsibilities. Marketers will also gain insights into leveraging AI to enhance creativity, streamline workflows, and deliver hyper-personalized, impactful customer experiences.
Key takeaways:
In marketing, creativity often feels like it’s taken a backseat to data crunching, operational hurdles, and endless iterations. Now, the balance is shifting with the integration of AI and Generative AI (GenAI) into the marketing stack. These technologies bring creativity back into the marketer’s hands, empowering them to move faster, exercise greater control, and focus on what truly matters: crafting meaningful, engaging, and innovative campaigns.
AI and GenAI have been introduced as "Position-less Marketers" empowered by technology to transcend traditional role silos. Whether it’s data analysis, content creation, campaign optimization, or audience targeting, AI enables marketers to effortlessly handle diverse responsibilities with precision and speed. This transformation eliminates assembly-line marketing bottlenecks, ending unnecessary delays and/or dependencies.
Speed can often come at the cost of creativity. However, GenAI can accelerate repetitive and time-consuming tasks like content generation, audience segmentation, and performance analysis. For example:
Control becomes critical as marketing grows more complex with multi-channel strategies and personalization demands. AI and GenAI help marketers manage this complexity by:
AI doesn’t replace creativity—it enhances it. By taking care of the "how," AI allows marketers to focus on the "why." Marketers can use AI-generated insights to understand their audience better and develop more compelling narratives. GenAI can even inspire creativity by offering content variations or suggesting fresh storytelling approaches.
AI and GenAI are not just tools; they are collaborators. They work alongside marketers, amplifying their strengths and compensating for time-consuming weaknesses. This collaboration fosters an environment where marketers can:
The integration of AI and GenAI enables marketers to reimagine their roles. They can break free from the grind of repetitive tasks and rediscover the art of storytelling and brand building. They are no longer constrained by traditional boundaries—they are creators, strategists, and innovators, all rolled into one.
AI and GenAI are not about replacing marketers; they are about empowering them. Creativity is now back in the marketer's hands. Marketing is faster, smarter, and more inspired delivering campaigns that resonate deeply and drive customer loyalty for life.
AI-orchestrated marketing is a hallmark of Optimove. Optimove was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with OptiBot, starting in 2016. Its most recent major announcement, in November 2023, was OptiGenie: a comprehensive AI-powered suite empowering marketers to optimize workflows from Insight to Creation and through Orchestration. Read more about Optimove and AI here.
AI and GenAI are revolutionizing marketing by blending creativity with efficiency. These technologies empower marketers to move faster, work smarter, and focus on crafting impactful campaigns. Optimove has been at the forefront of AI-driven marketing since 2012, helping brands predict, personalize, and deliver results that drive loyalty.
For more insights on how to leverage AI and GenAI in your marketing strategies, contact us to Request a Demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
