Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Retail & eCommerce | Email
Customer Segmentation in 2025: Why 1,000 Segments Are Just the Starting Line
No April Fool’s joke — brands truly need thousands of customer segments to keep up with today’s customers
Marketing AI | iGaming | Web | Email
How Predictive Modeling Helps Lottery Operators Win More (and Waste Less)
In lottery marketing, luck favors the data prepared. Top-performing brands are turning to predictive modeling to improve decision-making, boost ROI, and maximize player engagement
Company News | iGaming | Retail & eCommerce | Web
Finding Company Values That Live Up to the Name Optimove
Explore the company's core values of Transparency, Comradery, Hunger, Good-Better-Best, and Ownership that drive self-improvement and customer-centric strategies
Journey Orchestration | Customer Segmentation | iGaming | Email
Driving Growth with Customer Engagement: Kaizen Gaming’s Marketing Journey
Learn how sophisticated segmentation and hyper-personalization are fueling high-performing campaigns
Positionless Marketing | Financial Services | WhatsApp
Here’s What You Need to Excel at Positionless Marketing (According to 15 Excellent Positionless Marketers)
A roundup of the 15 most insightful, real-world quotes from standout CRM marketers—revealing what it truly takes to thrive in the era of Positionless Marketing
How Emerging iGaming Operators Can Scale Faster with Optimove Ignite+ (With 5 Use Cases to Prove It)
Emerging iGaming or Sports Betting Operator? Grow faster with the #1 Player Engagement Platform and expert guidance built for success
How Opti-X Leverages AI to Drive More Personalized Experiences
Opti-X leverages cutting-edge AI technology to set new standards in personalized digital experiences. Here's how
Customer Segmentation | Retail & eCommerce | Email | Web
How Retailers Can Use the Marketing Rule of 7 to Boost Customer Engagement
The Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships. Here's how:
How OptiLive Keeps Players Engaged During Live Sporting Events
Real-time events, data-driven insights, and personalized experiences keep players engaged on in-play betting. Here’s how
Deliverability Over Delivery: The Email Metric That Drives Real Results
Delivery gets it sent. Deliverability gets it seen – using the proven Optimove INBOX method
Four Stages of Personalization are the Foundation for Generosity (Promotion) Optimization
How do marketers ensure that their generosity is hitting the mark? The key lies in building a strong foundation with the four stages of personalization
How KPAX Marketing Streamlines Content Personalization with Opti-X
Learn how KPAX uses Opti-X to automate personalization, boost engagement, and streamline operations
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