Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Holiday 2025: Positionless Marketing Can Help Retailers Connect With Cautious Consumers in a Season of Uncertainty
What brands can do to connect with value-conscious, tariff concerned, marketing-weary shoppers
Decoded: Why the Most Effective Marketers Are Becoming Positionless
Episode 1 on Positionless Marketing features Optimove CEO, Pini Yakuel, on Future Commerce’s Podcast: Decoded
From Obligation to Opportunity: How Brazilian iGaming Operators Can Comply with Regulations and Drive Engagement and Conversion
With Optimove, operators follow a proven blueprint to thrive in Brazil’s new iGaming era
Forrester Opportunity Snapshot, Commissioned by Optimove, Presents the Number: 70%
Report reveals 70% of marketers see team collaboration as the biggest obstacle to going agile. Here’s how Positionless Marketing fixes it
Forrester Opportunity Snapshot, Commissioned by Optimove, Shows Marketing Teams Struggle with AI and Agility
Only 18% of Marketers Consider Themselves AI Leaders, yet more than three quarters expect it to optimize marketing outcomes
Holiday 2025: What Shoppers Really Want in a Season of Uncertainty — Insights from Optimove Partners
Discover how tariffs, inflation, and shifting loyalty are reshaping holiday shopping
G2E 2025 Las Vegas: Learn How to Do Anything and Be Everything with Optimove’s Positionless Marketing Platform
Between October 7–9, see Optimove’s Positionless Marketing platform in action at Booth #2630 and explore Adact, our integrated no-code gamification solution, at Booth #2833. Start the week with our invite-only sweeps breakfast on October 7
Final World Cup Tips to Rev Up Your Mobile Marketing Game
The World Cup is almost here, and competition is fierce. To help get you tournament ready, here are our last-minute final mobile app must-dos. Start revving up your marketing game today!
Get to Know Your Customers Day: How Positionless Marketing Bridges the Gap Between Knowing and Understanding
This day is a reminder that brands don’t build lasting relationships by knowing more about customers, but by proving it in the moments that matter. Here's how
From Automation to Autonomy: How AI Agents Reshape Player Journeys
OptiGenie is redefining iGaming by reshaping player journeys in real time, driving higher retention, smarter promotions, and sustainable growth. Learn how
How Scientific Games Improved New Player Funnel Conversion by 33%
A powerful CRM Platform such as Optimove can help marketing teams improve performance during all customer journey stages. Here's how a major gaming provider optimized major KPIs in its New Player funnels
Marketing AI | Retail & eCommerce | Financial Services | Email | Web
How Agentic AI is Transforming Personalization: Shai Frank's Vision at Optimove Connect 2025
Shai Frank, Optimove's SVP of Product & GM Americas, explains how Agentic AI is transforming personalization by empowering Positionless Marketers to act across the entire campaign lifecycle
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