Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Gaming Operators: Empower Web Push Messaging by Knowing the Lifecycle Stage
Discover the power of web push messaging for gaming operators in Part 1 of our Three-Part Series.
Recurring campaigns
From Trusted Agents to ChatGPT Carts: AI’s Next Move in Retail
Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
Positionless Marketing | Retail & eCommerce | Web
Customer-Driven Marketing VS Product-Driven Marketing. Where Do You Stand?
We always say, “Start with the customer, win their loyalty for life,” but saying it and doing it are two completely different things.
Holiday 2025 Consumer Trends & Retail Marketing Strategies
Learn why quality customers matter more than ever this holiday season
Positionless Marketing | iGaming | Financial Services | Email | Web
How FDJ United Rewrote the Rules with Positionless Marketing
“In the past, we needed seven teams and six weeks to send a single campaign. Now, one person can do it in a day.” - Rachel Parker, Global Head of Customer Marketing, FDJ United (Formerly Kindred Group)
Creating your First Micro Service Using Swagger and .NET Core
Why Optimove switched from monolith to micro-services, plus a DIY tutorial of how to create a micro-service
A/B/n Testing to the Max: How to Reduce Uncertainty in Turbulent Times
What's the point in testing, without declaring a winner? Exactly that
CRM Hack: Lifecycle Based Campaigns
Watch: How to differentiate your campaigns according to customer lifecycle stages
Behavior-based Customer Segmentation for More Effective Retail Marketing
Run more effective retail marketing campaigns by using shopping behavior-based customer segmentation to personalize offers. Learn how cluster analysis can help.
Building and Orchestrating Infinite Customer Journeys
Micro-segmentation-based customer journey building allows marketers to effectively and dynamically manage customer journeys. Learn how Optimove can help.
Churn Signals to Watch For: Non-Transactional Elements
Email engagement, site visits, and customer service tickets explained
Can Customer Surveys Advance what You Learn from Your Data?
The gap between quantitative data and qualitative data may serve as a well of actionable insights. Customer satisfaction surveys can give businesses deeper insights into the relationship between customers' expectations and their actual versus desired experiences.
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