Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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The Do's and Don'ts of Email Marketing on Labor Day
On Labor Day and other holidays, smart CRM marketers know how to keep their CRM campaigns intact, so this blog does not provide you with ideas and strategies for your Labor Day campaigns (it's too late for that!) Instead, we curated how some of the world's leading brands delivered their email campaigns for this special day. Here's what we found.
Brands, Stop Re-acquiring the Same Customer!
We mention this from time to time, but marketers? They feel it all the time: the Cost of Acquisition is a one-way street going up a never-ending hill. Then why do many brands pour fantastic amounts into remarketing, attempting to re-acquire the same client again and again?
Don’t Push it, Cultivating App Users’ Trust is a Delicate Task
Surprise surprise, the modern consumer does not appreciate trust issues. Building trust through thoughtful communication with app users is about to become the critical element of every mobile marketing strategy. To cultivate trust, marketers have a responsibility to listen to their customers and respond with transparency and integrity. Here’s how to get started
Player Protection and Accountability– Who’s in Charge of the Solution?
Picture this – legislators, operators, and educators in a room together to discuss player protection in the iGaming industry. How do you think it went? You don’t need to guess – we’ll tell you.
DDL is a Mobile Marketer’s BFF: How to Use Deferred Deep Linking for Maximum Marketing Impact
No way around it, more users spend more time and money in-app. $133 billion in in-app spending in 2021 don’t lie. What can you do? Throw your hands up or focus your mobile marketing efforts to meet the fiercely competitive mobile apps landscape using DDL. We prefer the latter.
“It has completely changed the way we operate”: The Power of Optimove’s Predictive Future Value
Varsity Tutors, a live online learning platform, uses Optimove to tap into hundreds of segments and optimizes messaging by setting super control groups. But it’s our predictive behavior modeling that made them fall in love with us
Great hotel experience? Think More Proximity Marketing and Less Bubbly Soaps
Hey, we have nothing against bubbly soap. On the contrary. But while most of the hotels we choose to stay in are good at meeting our basic needs, today’s digital traveler expects more than fresh sheets and shampoo. They expect Proximity Marketing. What is it, and how does it help hoteliers provide an unforgettable experience that drives engagement, boosts loyalty, and encourages repeat bookings? We checked in
Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan
The 2022 FIFA World Cup in Qatar is just around the corner, and marketers, we need to talk: traditional marketing ideas aren't going to cut it this time. To come out of this World Cup victorious, you must employ a more thoughtful marketing approach and move on from that good old spray and pray. What should you focus on before, during, and after the tournament? We reveal. 
Keep Spray-and-Pray at Bay: Best Practice for In-App Messaging Campaigns
Onboarding or promotional, win-back or feedback - there are a ton of ways to spin your mobile marketing campaigns, but whatever the goal, getting there should always rely on targeted engagement. In-app messaging is no different.
Add “The Declining ROI of Mobile Marketing” to the List of Pains Holistic Multichannel Strategy Relieves
According to Forbes, the average mobile advertiser's ROI is down 38% since Apple's iOS privacy changes of mid-2021. But, as two-thirds of customers use mobile to shop, marketers can't afford to neglect this channel. The solution lies in making your mobile marketing just one part of a multichannel strategy. And in focusing on your existing customers
Prévoir le comportement des joueurs : « Nous n'avons jamais eu autant d’informations qu’aujourd'hui. »
Nous avons discuté avec Keith Whyte, directeur exécutif du Conseil national sur le jeu compulsif, pour comprendre ce que signifie vraiment le concept de jeu responsable pour le secteur, les autorités de régulation et les opérateurs, et voir comment la technologie peut être un appui. Nous avons aussi parlé de ceintures de sécurité.
Hidden Trends Plus Quick Time-to-Market: The Other Staples of Achieving True 1:1 Personalization
When Claus Hansen, Director of CRM at BetMGM, says that "Optimove provides us the flexibility to maximize Customer LTV," what he (also) actually talks about is how cohort analysis and elevated agility play a crucial role in executing personalization-at-scale. Read on to see for yourself
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