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Exclusive Forrester Report on AI in Marketing
March marks Problem Gambling Awareness Month in the US. It aims to raise public awareness about problem gambling and advocate for prevention, treatment, and recovery services.
Tech can contribute to mitigating problem gambling. Understanding tech’s role in identifying and preventing unhealthy behavior is key. Operators should understand the potential risks associated with problem gambling and provide players with the resources, content, and support they need to make informed decisions. This approach is beneficial for players and operators.
Every business understands the importance of customer loyalty. Loyalty can be a result of personalization, offers, level of service and more. But if consumers perceive a brand as not sufficiently investing in their wellbeing, the brand risks losing their loyalty and business.
When players sense that operators aren't adequately addressing problematic gambling behaviors, it could jeopardize their loyalty to the brand. This not only harms the brand reputation but also complicates the process of rebuilding trust and loyalty in the future.
Moreover, operators risk regulatory backlash, fines, and license revocation if they’re found to have permitted problem gambling on their platforms.
“The availability of problem gambling prevention and treatment services varies greatly across American jurisdictions, including in many where there is little or no public funding for such programs at all,” wrote Keith Whyte, Executive Director of the National Council on Problem Gambling (NCPG), in a guest blog. While the US awaits legislative steps, Tech can help. Using tech to identify at-risk players, operators can provide a safer, more personalized player experience. For starters, Operators can take seven steps to leverage player data to address problem gambling behavior.
The eBook “” explores how technology – specifically AI and predictive models – can help cautious Operators demonstrate their commitment to the well-being of players and by default, position themselves as industry leaders in an increasingly crowded marketplace.
In the Responsible Gambling ebook you’ll find:
A robust, well-thought-through, responsible gambling marketing strategy empowers operators to build a sustainable and profitable operation and maintain a good reputation.
To learn more about why prioritizing responsible gambling provides the foundations for building customer trust, winning player loyalty, and creating a sustainable business model – .
For more insights, request a demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
