Read time 3 minutes
Exclusive Forrester Report on AI in Marketing
Customers expect personalized experiences now more than ever.
Today, marketers can know their customers by leveraging aggregated and unified data with a single customer view, or 360-degree view, enabled by a CDP. Marketers can segment customers with pinpoint precision to maximize Customer Lifetime Value (CLTV) and much more. A CDP empowers marketers to deliver real-time customer marketing, delivering highly personalized customer marketing messages to individual customers at the moment of greatest relevance.
But a CDP is not only a marketer's best friend.
Companies can leverage their CDP investment to maximize the Return on Investment (ROI) by enabling other teams to reap the benefits.
Most marketing teams use a Customer Data Platform (CDP) to help deliver campaigns that drive engagement. A brand can extract more value from a CDP by enabling other departments – like Data Teams, Business Intelligence, and the Customer Service team – to gain access. Here's how non-marketing teams can find CDP value.
Data scientists can build simple models to predict customer churn or identify high-value customers using a CDP that unifies and enriches data, such as predictive analytics.
As a result, data, and marketing teams, who historically worked in silos, can collaborate to achieve their goals.
CDPs for BI teams can provide deep insights into their in-house reporting needs with access to customer and campaign data.
Therefore, instead of digging through a data warehouse, BI team members can extract critical customer data from a CDP to have instant insights to fuel BI reports.
Customer service teams become empowered with a 360-degree view of the customer - within the CDP; it consolidates demographic, behavioral, and predictive data on each customer – equipping brands to serve customer needs effectively.
CDPs enable brands to personalize customer experiences, and this doesn't stop at marketing campaigns.
Excellent customer service is all about addressing customer needs by resolving their issues and allowing them to feel valued – improving the chance of gaining their loyalty. It truly puts customers first.
By enabling teams beyond marketing to access a CDP that provides a 360-degree view of each customer, brands can delight customers with a streamlined, personalized experience to build loyalty for life.
So, ask colleagues from marketing for access to a CDP to be further empowered. And, for more valuable insights on CDPs, request a demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
