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As we celebrate Get to Know Your Customers Day, it’s crucial to remember that every day is an opportunity to put the customer first, starting with their data and leveraging AI-powered tools to uncover valuable insights. This will drive personalization, increase customer lifetime value, and cultivate a loyal, engaged customer base.
Observed four times a year on the third Thursday of every quarter, Get to Know Your Customers Day encourages businesses to actively engage with their customers to foster a deeper understanding of their needs and preferences. But smart marketers know that this practice shouldn’t be limited to just once a quarter. Every marketing endeavor should start with the customer. So, begin marketing with understanding the customer by diving into their data.
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To truly understand your customers’ needs and desires, you have to start with their data and let it drive each and every marketing effort. This is what we mean by Customer-Led Marketing, which has been proven to deliver brands an average increase of 33% in customer lifetime value.
Getting to know your customers doesn’t require an upheaval of your current strategies. Instead, it’s about recognizing the potential within your existing data. The data collected from your loyal customers is a goldmine because it contains valuable behavioral, transactional, sociographic, and browsing data information. Tapping into this data allows for highly accurate segmentation, targeting, and personalization — which is what keeps customers (both new and old) coming back for more.
Your existing customers are extremely valuable. According to a cross-vertical study, 60% to 80% of top companies’ revenues come from existing customers. Existing customers also have a 13% higher average transaction value, accounting for 3.7X more monthly transactions than new customers. When you get to know this group by studying their data, it can boost your bottom line.
With data at the heart of effective Customer-Led Marketing, you need a tool to help you unlock its true power. Enter OptiGenie – your AI-powered, customer-led marketing assistant, seamlessly navigating you through every aspect of your workflow. Through OptiGenie’s AI Insights, AI Creation, and AI Orchestration, you can effortlessly provide high-quality, personalized experiences that captivate your customers at every touchpoint.
On this first Get to Know Your Customer Day of 2024, let’s remember that understanding your customer should be a daily priority rather than a quarterly best practice. Embrace the ethos of Customer-Led Marketing, and let data guide your strategies. The journey to acquisition is paved with the loyalty of happy customers, and the roadmap is clear — get to know your customers, every day.
For more insights on how to use customer data to drive personalization, Request a Demo.