Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Seeing Personalized Customer Data in Realtime
Personalized realtime marketing is the future of customer marketing, and it is here today!
What Your Multichannel Marketing Hub Should Be Doing for You – Part II
A Multichannel Marketing Hub is essential to create, execute, and orchestrate campaigns across all channels. It gives you the flexibility to increase the granularity of customer journeys and expand to multiple channels. How can it drive growth? Find out more here
Retention Rates Need a Boost? Combine Real-Time and Scheduled Campaigns
If you're looking for an impactful tool to turn prospects into loyal customers, look no further. Combining real-time and scheduled campaigns can be an effective retention marketing strategy that drives first-time deposits and increases conversion rates, ultimately leading to strong, healthy customer relationships and higher ROI for your business. Here’s how
The Benefits of a Centralized Intelligence System
When fighting for the loyalty of your customers, should you rely on front-line intelligence or put your efforts towards a robust dedicated central intelligence unit?
“Early Summer Shopping? Sure, But We’ll Spend Less,” Consumers Say
56% of consumers plan to shop for summer items in May and June, but 78% of consumers plan to spend the same or less for summer merchandise, the Optimove 2023 Consumer Summer Shopping Survey shows. For retailers, it means that getting consumers to spend more will be a struggle and that existing customers will hold the most promise
How does Marketing Intelligence affect Computer Learning?
To win in worlds of infinite options, you need the best of both: human intelligence to limit the first cut of possibilities, and a self-learning machine algorithm which can then execute, compute and analyze far better than any human
Why Go Beyond Basic Customer Segmentation? It Pays
Spoiler alert! The more granular your customer segments, the better your campaigns perform. Think of it this way – would you buy the same birthday present for every one of your friends? If you answered no, you understand segmentation, which holds the secret to customer loyalty, retention, and more. Allow us to explain
Brands Can Harness the March Madness with Real-Time Recommendations and Personalization
Providing exceptional, personalized experiences in real-time can significantly increase conversion rates and customer lifetime value for any iGaming operator. Here’s how to keep players engaged and excited during mega-sporting events such as March Madness
Optimizing The In-Platform Player Experience – Part II
Improving the player experience is a major task for any operator wishing to differentiate themselves from the crowd. Often, the same mistakes recur. In the second part of this mini-series, we'll outline how to reimagine the experience you offer players to provide deeper personalization and a top-notch user experience
The Open Banking Era – Only Smart Marketers Will Prevail
Customer’s loss of trust paired with open banking regulations are serious problems for traditional financial establishments. It’s time for banks to turn their efforts into customer-led marketing.
What Your Multichannel Marketing Hub Should Be Doing for You – Part I
There’s so much Multichannel Marketing Hubs can do for your business. They provide visibility into the implementation of your overall marketing plan and significantly improve the quality of marketing decisions. Today, we’ll explore the first four (out of five) MMH benefits per Forrester
7% of Women in Tech are VP of Engineering: Tips from One Who Made It
Just in time for International Women's Day, Optimove's very own VP of Engineering, Rachel Shehori, provides insight into her accomplishments as a female leader in a male-dominated tech space and offers useful tips for women looking to make a career in tech
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