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Survey Reveals Strong Consumer Loyalty and Willingness to Spend More

When we introduced OptiText earlier this year, the idea was straightforward - to radically simplify the process of adding impactful SMS campaigns to your CRM marketing strategies. Why? Well, a couple of reasons …

When bonus abusers strike (and they will!), it's not just short-term damage you need to worry about, but the very real threat to the long-term stability of your business. But with Operators relying on bonuses to drive sustained growth, what’s the solution?

As a gaming operator, what’s your most pressing challenge right now? Ever-increasing costs and decreasing budgets? Meeting complex regulatory compliance? Hanging on to fickle customers easily lured away by the competition? Thing is, there are a lot of hurdles to jump in the quest for sustainable, long-term growth - but there’s one crucial factor that has the potential to propel you forward: the prioritization of responsible gaming

While acquiring new customers is undeniably important for business growth, it's crucial to address the reality that a significant portion of these new customers often remain just that: one-time purchasers. How can you transform these "One-Timers" into loyal advocates? Read on!

As financial services brands deal with ever-increasing amounts of data and juggle constantly evolving consumer needs, focusing resources and efforts on email personalization at scale is more challenging than ever before, particularly when we’re talking QA. Turns out we have a small solution that could be a big help, we call it Smart Previews

Staying one step ahead of the competition, optimizing customer experience and building loyalty to power growth means constantly looking for new ways to reach consumers with personalized, valuable content. The Power of location technologies in achieving that goal is present and undeniable, so we decided to dive a little deeper

If you’re anything like most consumers, it won’t be unusual for you to be regularly receiving a whole raft of personalized offers, content and incentives from the brands you frequently spend your time - and your money - engaging with. A push notification offering me 10% off online, an email recommending a few ‘frequently bought together’ items based on a recent purchase, or an SMS while I’m in the queue at my favorite coffee shop, inviting me to try a new drink using a very tempting discount coupon …

Serial entrepreneur, Neolane co-founder and former General Manager of Adobe Campaign, brings unrivalled experience and expertise in enterprise marketing and international scaling to the Optimove board. "Optimove brings all the core foundational pieces that brands need to perfectly master their engagement with their customers", he said

The data you collect from your loyal customers is an untapped goldmine. Utilizing it systematically can make a real difference to your brand’s bottom line.