Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
Read Article
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
Read Article
What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
Read Article
1 / 3
Optimove Launches Optimove Courses to Enhance Clients' CRM Marketing Skills
Optimove Courses' video-first, bite-sized, and self-paced learning paths are the result of thousands of hours supporting our clients and helping them master our Customer-Led Marketing Platform
Kickstart Segmentation Using AI with Target Group Discovery
AI Target Group Discovery can streamline the process of segmenting customers, optimizing campaigns, and deepening customer insights.
3 Tips for Scaling Your Social Gaming App
Recent shifts in data privacy regulations make it more challenging for marketing teams to acquire new users
Revolutionizing AI in Customer-Led Marketing with OptiGenie
Achieving true personalization is every marketer’s goal and with AI this really comes to life. Meet OptiGenie – your AI-powered, customer-led marketing assistant that will guide you through every step of your workflow. With OptiGenie’s AI Insights, AI Creation, and AI Orchestration you can deliver top-tier, personalized experiences that delight your customers at every touchpoint.
UK Meds on Optimove transforming its marketing efforts: "It's been huge for us."
UK Meds, a leading online healthcare provider, embarked on a journey to optimize its marketing strategies with the help of Optimove. This success story explores how Optimove’s Customer-Led Marketing addressed UK Meds' pain points, enabled cost savings, and improved efficiency while maximizing their existing customer base
Lottery Operators: Firing Lottery Marketing Messages that Hit the Mark
Part 2 of a Two-Part Series on Best Practices Regarding Customer Relationship Marketing (CRM) for Lotteries
Customer Segmentation | iGaming | Email | Web
Lottery Operators Avoid ‘Ready, Fire, Aim’ Practices: Set Target Audience Lifecycle Stages and Objectives
This is Part 1 of a Two-Part Series on Best Customer Relationship Marketing (CRM) for Lottery Marketing.
Can a CDP and an MMH Deliver Personalized Service Just Like My Barista?
Ever wondered how your barista knows your coffee order before you even say a word? In this week's blog, we explore the magic of personalized service and how larger businesses can achieve it using Customer Data Platforms (CDPs) and Multichannel Marketing Hubs (MMHs).
Unlocking Player Loyalty: Insights from the 2023 Report of Players’ Preferences in iGaming Marketing
Learn how iGaming operators can increase the odds for player loyalty, and gain valuable insights into player experiences, behavior and marketing preferences
Gartner 2023 Magic Quadrant for Multichannel Marketing Hubs: Optimove Ranked #1 in Journey Orchestration
Optimove was positioned the highest in execution and furthest in vision among Challengers in the 2023 Magic Quadrant for Multichannel Marketing Hubs
How to Create an Effective Mobile Marketing Strategy
Let’s face it: as humans, our reliance on mobile devices is almost absolute. As marketers, we must find a way to use this knowledge to supercharge our brands’ mobile marketing strategy. In this article, we offer a comprehensive roadmap for mobile marketing that works.
Keys to Black Friday: Start Marketing Early and Prioritize Existing Customers
Optimove data highlights consumers' inclination to start holiday shopping early and demonstrates the need for brands to prioritize existing clients over new ones on their way to a strong Black Friday performance 
1...2021222324...43