Read time 3 minutes
Exclusive Forrester Report on AI in Marketing
Player loyalty is the holy grail in iGaming, the secret sauce that guarantees the long-term success of iGaming operators. Optimove's 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more.
To effectively engage players it's crucial to understand their behavior and preferences. This comprehensive report, based on responses from 396 active U.S. online players, offers valuable insights into players' trends and preferences.
The report highlights that player loyalty is significantly influenced by competitive odds (40%), a user-friendly interface (23%), and generous bonuses (23%). Players seek an enticing gaming environment that offers fair chances of winning and an enjoyable experience. The report provides insights and recommendations to enhance the performance of your gaming loyalty program.
An overwhelming 86% of players say they unsubscribe from sites. Almost one-third of players (30%) find the frequency of promotional messages from iGaming operators overwhelming. Personalization, relevancy, and preferred communication /channels are key to keeping players engaged.
Responsible gambling tools are emerging as trust and loyalty boosters, with 75% of players appreciating their inclusion. This underscores the industry's growing recognition of players' well-being.
The report offers intriguing insights into the habits of online gamblers. For instance, 85% of respondents gamble weekly, with 56% engaging in daily gambling. Sports betting stands out as the top choice, preferred by 76% of participants.
In today's landscape, data-driven marketing is paramount. Armed with individual player data and preferences, gaming marketers gain a roadmap for driving effectiveness of marketing campaigns, gaming loyalty programs, and more. Insights are the key to taking the right actions in marketing, from creation to orchestration. With AI integrated into Optimove’s marketing solutions, marketing moves at the speed of players' whims as they are empowered to lead their own marketing journey, while remaining relevant and personalized.
For gaming operators aiming to thrive in a dynamic and competitive industry, the report provides deep insights into players' motivations, behaviors, and pain points. These insights can be leveraged to tailor marketing strategies effectively.
The future of gaming marketing relies on data-driven, player-centric strategies. Armed with these insights, gaming operators can confidently navigate the dynamic and competitive landscape, ensuring players keep coming back for more.
For a deeper dive into the report's findings and boost the effectiveness of marketing campaigns, gaming loyalty programs, and more, download the full "2023 Report of Players’ Preferences in iGaming Marketing ".
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
