Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Company News | Marketing AI | iGaming | Web
Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale
OptiLive allows sportsbooks to enhance in-play (live) sports betting through real-time, personalized messaging during live sporting events
Customer Segmentation | iGaming | Email
Optimove Insights March iGaming Pulse Snapshot – U.S. Bettors Deposit 2.6x More Than Global Average
Optimove’s Pulse tool provides unprecedented visibility into iGaming and Sports betting industry performance, trends, and benchmarks. Here’s what you need to know about March
Company News | iGaming | Retail & eCommerce | Web | WhatsApp
Optimove 2023 Year-end Letter to Stakeholders
Optimove CEO, Pini Yakuel
Company News | Gamification | Retail & eCommerce | iGaming | Mobile App | Web
Optimove Acquires Adact to Elevate AI-Orchestrated Gamification
Acquisition integrates Adact’s gamification technology into Optimove’s Positionless Marketing platform to build the future of gamification and loyalty
Retention Rates Need a Boost? Combine Real-Time and Scheduled Campaigns
If you're looking for an impactful tool to turn prospects into loyal customers, look no further. Combining real-time and scheduled campaigns can be an effective retention marketing strategy that drives first-time deposits and increases conversion rates, ultimately leading to strong, healthy customer relationships and higher ROI for your business. Here’s how
QR Code Marketing for Mobile First Brands
For a long time, no one believed QR codes had a future (yes, you too!) but technology and consumers have changed, and along with them, the humble QR code’s popularity.
Company News | Retail & eCommerce | Mobile App
Optimove Acquires Advanced Mobile Marketing Platform Kumulos. Here’s What’s In It for You
With the addition of native sophisticated mobile marketing channels into the platform, Optimove is now the only solution combining a smart, actionable CDP, AI-based orchestration and optimization mechanisms, and all the execution channels a brand needs to deliver hyper-personalized customer experience at every touchpoint. Pretty exciting, huh?
Optimove as a Secret Weapon: The Anonymous Case Study Hack
One of our clients didn't want to share his glowing feedback with the world. Soon, the reason became clear, and frankly, quite obvious. Although it's always better to put a face and a name to the numbers, it didn't hold us back. Optimove's CMO shares the impactful solution for situations when you "surpass all expectations" of your client, but want to be kept a secret
Optimove Connect 2018: The Recap
Our fourth annual conference was a big success, with over 450 experienced colleagues sharing the latest trends, research findings, challenges and opportunities from the cutting-edge of relationship marketing. Optimove's Chief Marketing Officer takes you on a special tour and presents all the lectures from this one-of-a-kind conference
Company News | Retail & eCommerce | iGaming | Web
Optimove Raises $75M to Build on its Category Leadership. Here’s Why Now
Following strong business momentum and in the wake of recent global eCommerce growth, Optimove's most significant funding to date will help accelerate the company's momentum through M&A, strategic hiring, and expansion of its CRM Marketing hub.
Company News
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
Presenting: A Treasure Chest of CRM Knowledge
Looking for a wealth of brilliant ideas, insights, best practices, and DIYs to deepen your hold of Relationship Marketing? Look no further than this post
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