Optimove Acquires Adact to Elevate AI-Orchestrated Gamification

With Optimove integrating Adact’s technology, marketers can now create dynamic, interactive, gamified experiences that capture attention and build lasting relationships—all while being Positionless and without reliance on technical teams. Read more in our press release.

The Big Picture

We’re excited to announce that Optimove has acquired Adact, a breakthrough gamification marketing solutions provider. This acquisition enhances our AI-orchestrated gamification capabilities and advances our Positionless Marketing vision—empowering marketers to create, launch, and optimize gamified campaigns effortlessly.

Why Adact?

Adact’s platform allows brands to build interactive gamified experiences—including lotteries, quizzes, prediction games, and branded mini-games—without writing a single line of code. By integrating Adact’s technology into Optimove’s Positionless Marketing Platform, brands can seamlessly use gamification to drive acquisition, engagement, and retention.

Adact’s gamified experiences will be unified across the Optimove platform, empowering brands to drive deeper customer engagement and boost conversion rates by up to 80% with breakthrough capabilities, including:

• Creating dynamic, gamified experiences such as interactive mini-games and landing pages for zero-party data collection that enrich unified customer profiles within Optimove’s platform.
• Triggering personalized gamified experiences as part of multichannel journeys orchestrated by AI to match each customer with the best game for them.
• Combining engaging gamified experiences within a brand’s personalized digital platforms, powered by Opti-X, for unprecedented inbound conversion and retention rates.
• Measuring the impact of gamified experiences with productized control groups powered by Optimove’s customer data platform to report on gamification’s incremental uplift on any business KPI.

Additionally, we are establishing an Optimove development center in Tallinn, Estonia, where Adact’s founder, Kalev Kärpuk, will lead our gamified solutions division.

What’s Next?

This is just the beginning. We’re building the next generation of AI-driven gamification experiences that seamlessly integrate with CRM marketing to increase engagement, loyalty, and lifetime value.

To learn more about gamification at Optimove, contact us to request a demo.