Read time 5 minutes
Exclusive Forrester Report on AI in Marketing
iGaming Leaders get hands-on exposure to the latest AI marketing tools, discover new ways to optimize campaigns, experience cutting-edge tactics to engage players, and connect with the industry's finest. They will also explore how to extend their capabilities and act faster through Positionless Marketing, from live gamification powered by Adact by Optimove, including the in-booth Positionless Game, to exclusive panel sessions, hands-on demos, and high-value side events.
Optimove’s platform puts Data Power, Creative Power, and Optimization power directly in marketers' hands, eliminating reliance on engineering, design, or analyst teams to execute campaigns. This is marketing without bottlenecks, where you can truly Do Anything. Be Everything. Come find us.
It’s almost time! Optimove is gearing up for its fourth appearance at SBC Summit Lisbon, taking place September 16 to 18, 2025.
We will be at Stand A555 with an agenda full of can’t-miss moments. Here is a taste of what is in store:
On September 16, from 08:30 to 10:30 AM at Sky Bar Oriente, invited guests will take part in a high-value morning designed to transform how they approach CRM marketing. From this rooftop setting, Moshe Demri, Optimove’s GM and SVP of Global Revenue, will share exclusive insights on how Positionless Marketing empowers iGaming teams to execute campaigns instantly, from data to creative to optimization, without relying on analysts, engineers, or designers.
The session will also feature a live walkthrough of Adact by Optimove, a no-code gamification solution, presented by founder Kalev Karpuk. Participants will learn how to launch interactive, gamified campaigns in minutes and measure the results in real time.
Beyond the strategies and demos, this breakfast offers an opportunity to connect with other senior marketers navigating similar challenges and share ideas in an intimate, focused setting.
Tee times: 2:00 PM, 2:10 PM, and 2:20 PM
Visit us at Stand A555 to meet our partners, Vegas Kings and Approvely, and see how we work together to help operators stand out and perform. Vegas Kings is a leading iGaming design and development agency, creating high-impact websites and branding. Approvely specializes in fast, compliant player verification, helping operators streamline onboarding and build trust. Together, we deliver campaigns and experiences that give marketers more freedom to innovate and succeed.
With everything we have lined up, SBC Summit Lisbon 2025 will be an unforgettable experience. Visit us at Stand A555, join our panels, take part in the Power Your Marketing to Positionless Roadshow Breakfast, explore live gamification powered by Adact by Optimove, including the Positionless Game, and connect with us at our other side events. See how Positionless Marketing puts Data Power, Creative Power, and Optimization Power directly in your hands so you can Do Anything. Be Everything.
Want to meet us there? Email us at info@optimove.com to schedule a face-to-face.
See you in Lisbon!
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
