
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
Exclusive Forrester Report on AI in Marketing
For marketers, ICE 2025 is more than just an industry event—it’s a chance to stay ahead of the curve. With new innovations like AI-orchestrated gamification, real-time engagement tools, and advanced CRM strategies, you’ll gain the insights needed to deliver unparalleled player experiences and drive business growth.
The iGaming industry's most anticipated event, ICE 2025, is making its debut in Barcelona, and we’re excited to be part of this new, sunnier chapter. With a fresh location, a state-of-the-art booth, and groundbreaking innovations, we’re ready to show you why we remain the #1 CRM Marketing solution for iGaming and Sports Betting.
What’s New This Year? Our booth, #4A34 in Hall 4, is designed to immerse you in the future of CRM. Join us and discover how we’re transforming player engagement, retention, and loyalty. With interactive demos, live showcases, and exclusive opportunities to connect with our team, you’ll see firsthand how Optimove’s advanced AI capabilities and innovative strategies are driving iGaming innovation.
This year, we’re excited to host our CRM Ecosystem alongside four of our valued partners:
Don’t miss the opportunity to experience the future of CRM firsthand. Visit us to see how Optimove and our partners are transforming player engagement and profitability.
Don’t just visit—make your time at Booth #4A34 count! Here are seven essential questions to spark insightful conversations and discover how Optimove can elevate your CRM strategies:
Barcelona is not just a new location for ICE; it’s a symbol of innovation and opportunity. With our expanded capabilities, groundbreaking solutions, and the same incredible team, Optimove is ready to help you unlock your CRM Marketing potential. Make sure to visit us at Booth #4A34 in Hall 4 from January 20-22, and let’s explore the future of CRM Marketing together. See you in Barcelona!
For more insights on how to benefit, contact us to request a demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.


Motti Colman, VP of Revenue, Gaming at Optimove, is a veteran expert in CRM Marketing within the online and offline gaming and retail verticals. Motti combines sharp business and finance skills with business and marketing best practices, positioning him as a leader in his field.
Previously, Motti headed up a High Net-Worth Family Office in London. Motti holds an ACA in Forensic Accounting from BDO.


