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Exclusive Forrester Report on AI in Marketing
Optimove Insights is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting. For iGaming operators, Optimove Insights’ Pulse Snapshot reveals how regional and seasonal dynamics shape betting behavior, providing a vital edge for optimizing acquisition and retention strategies.
Casino Activity Remains Strong: U.S. casino bettors averaged $8,348 per month over the past 12 months, 6.3x the global average of $1,327 — ending at $8,152 in April. In April, the number of U.S. casino bettors rose 30% year-over-year (vs. 12% globally).
Report Metrics:
The U.S. has been leading in both betting amount and the number of casino bettors. Throughout the period, the U.S. consistently outpaced global averages, with an average of $8,348 per bettor compared to $1,327 globally. U.S. ending at $8,152 in April 2025 while the global average is $1,337. See more details in the chart below:
The U.S. market saw significant growth in number of casino bettors, rising from the April 2024 baseline of 100% to 130% (30% growth) by April 2025. Global growth was more moderate, increasing to 112% over the same period. The most notable growth for the U.S. occurred in January 2025, peaking at 142%. See more details in the chart below:
The data indicates that US casino bettors are higher-value players and part of a faster-growing market than global players. This trend reflects the impact of personalized engagement strategies, deep platform trust, and region-specific, localized campaigns.
Here’s how operators can maximize this:
By deeply understanding their players and delivering meaningful, personalized journeys, operators can sharpen acquisition funnels, set precise KPIs, and ensure CRM strategies align with player value and expectations.
The US market is experiencing faster growth in betting amounts and player numbers compared to global trends, highlighting the importance for operators to leverage segmentation, automation, and personalization to maximize acquisition and retention.
For more insights, visit the Optimove Insights iGaming Pulse.
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Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Oren is a Marketing Research Analyst on the Professional Services team at Optimove. In this role, Oren focuses on extracting actionable marketing insights by researching and analyzing customer data for retail and gaming clients. Additionally, Oren is pursuing an industrial engineering and management degree at Shenkar College.
