Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024

For marketers, Optimove is recognized for its ability as an email marketing service provider to drive efficiency for cross-channel marketers both in their day-to-day work (Process and Workflow) and their overall business (Organizational Improvement) Optimove was evaluated with the highest possible scores in the Personalization, Process and Workflow Innovation, Email Value, and Organizational Improvement criteria.

The Big Picture:

The Forrester Wave™: Email Marketing Service Providers, Q3 2024 report is a highly respected evaluation of the top players in the industry, and being acknowledged by Forrester is, for us, a testament to our commitment to providing data-driven insights and personalized customer experiences.

“Optimove’s strength is improving marketer processes with real-time data. ‘Optibot’ – Optimove’s AI-generated recommendations, in-product guidance, and self-learning courses all help clients upgrade workflow and reduce reliance on promotions.” The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Optimove believes this recognition means the following:

• It reinforced Optimove’s position as an Email marketing leader and serves as third-party validation for our offering.
• Optimove was evaluated with the highest possible scores in the Personalization, Process and Workflow Innovation, Email Value, and Organizational Improvement criteria. This reinforced our ability to drive efficiency for cross-channel marketers both in their day-to-day work (Process and Workflow) and their overall business (Organizational Improvement).

“Optimove makes sense for buyers consolidating their CDP and ESP or for those who value decisioning over message composition.” The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Optimove’s focus on orchestrating personalized marketing campaigns across digital channels has established us as a reliable partner for businesses seeking to enhance their customer engagement strategies. Our AI capabilities, including Optibot, are a standout feature, offering AI-generated recommendations, in-product guidance, and self-learning courses that help clients streamline workflows and reduce reliance on promotions.

Optimove’s nativeemail personalization and delivery platform, powers all aspects of preparing, delivering, and tracking hyper-personalized email marketing campaigns.

Seamlessly integrated within Optimove, OptiMail offers marketers a rich email platform especially designed for personalized customer marketing. OptiMail’s advanced email feature set includes a visual template editor, personalized content updated upon email open, true cross-client preview, personalization tags linked to any database field, conditional template customization, delivery validation and testing, multi-brand email management, personalized real-time campaigns, and automatic product recommendation, replenishment reminder, and transactional/confirmation emails. Read more here.

"We are honored by this recognition which recognizes us with the highest possible scores in the criteria of Personalization, Process and Workflow Innovation, Email Value, and Organizational Improvement." Ben Tepfer, Director of Product Marketing, Optimove

In Summary:

As we continue to evolve and expand our reach, we remain committed to delivering even greater value to our clients. Optimove's focus on decisioning and data management positions us well for organizations seeking to integrate their CRM and email marketing needs. We're excited about the future and look forward to continuing our journey as a leading customer-led marketing platform.

For more information, check out the Forrester Wave™ report on email marketing service providers. The report is available to Forrester subscribers, or for purchase.

And for more insights into effective email marketing strategy and execution, contact us to Request a Demo.