Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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The 2022 Heptagon Awards: Submit Your Nomination Now
Optimove's "Heptagons" is an annual celebration of CRM excellence that is dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. And this year, you get to submit the nominees
Unwrapping Customer Loyalty: How to Drive Retention After the Holidays
Use these exclusive holiday insights to turn first-time shoppers into loyal, lifelong customers
Utilizing Mini-Games to Boost Loyalty - Part II
How gamified experiences drive app engagement and long-term retention
Sweepstakes vs. Real-Money Gaming in the US: A Strategic Crossroad for iGaming Marketers
Here’s how sweepstakes are quietly reshaping U.S. market entry strategies
Positionless Marketing | iGaming | Retail & eCommerce | Web
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
Marketing AI | Retail & eCommerce | iGaming | Web
The Importance of Data Analytics in Retail
Discover how smart retailers use data analytics to drive retention and boost loyalty
Customer Segmentation | iGaming | Email
The iGaming Churn Descending Recovery Curve
New data from over 5 million players reveals a clear truth: the sooner operators engage churned players, the more value gained
Journey Orchestration | Social Games & Apps | iGaming | Email | Web
The Self-Optimized Customer Journey
Self-optimizing campaigns, which have the testing built right into them, are the only way to truly personalize customer journeys
Multichannel Marketing | Retail & eCommerce | SMS
The Numbers Are in: Multi-channel Campaigns Are 37% More Effective
Gone are the days when a single message through a single channel sufficed to reach your complete customer base. Create a presence for your brand by managing campaigns across multiple channels
Digital Personalization | Retail & eCommerce | Email
The Beauty of Personalization: How Sephora Balances AI and Human Insight
A behind-the-scenes look at how Sephora and Optimove orchestrate relevance at scale through intelligent customer journeys
Digital Personalization | iGaming | Mobile App | Web
The Rise of In-Play Sports Betting and How to Capitalize on It
Discover how to maximize engagement and revenue through real-time, personalized betting experiences
Email Marketing | iGaming | Email
Top 7 Email Marketing Strategies for Marketers
How leading brands drive engagement, conversions, and loyalty through data-led email marketing
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