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The Caitlin Clark Effect, as revealed by Optimove Insights’ analysis of May 2024 WNBA games, shows a significant 380% average increase in bets on games featuring standout player Caitlin Clark. This underscores the profound influence of star players on betting behavior and emphasizes the need for marketers to leverage individual player impact to optimize engagement strategies.
Caitlin Clark is making waves, not just on the court but also in the world of sports betting. Recent data shows a remarkable increase in betting activity for WNBA games as well as our earlier report on Women’s March Madness, driven significantly by her performances.
In May 2024, games featuring Caitlin Clark and her team, the Indiana Fever, saw an average betting increase of 380% compared to a baseline game. Optimove Insights analyzed over 15 million bets placed during the WNBA regular season in May. The baseline game, Seattle Storm vs. Washington Mystics, had the fewest bets and was set at 100%.
Key findings include:
The effect of Caitlin Clark's presence was even more pronounced during the Women’s NCAA March Madness. Optimove Insights analyzed over 4 million bets placed from March 29 to April 9, 2024.
Key findings include:
The analysis by Optimove Insights reveals that individual star players like Caitlin Clark can significantly impact betting behavior. Her presence not only boosts fan engagement but also drives a substantial increase in betting activity. This underscores the importance of star power in shaping the dynamics of sports betting.
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Optimove Insights is the analytical and research arm of Optimove, dedicated to providing valuable industry insights and data-driven research to empower B2C businesses.
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Rob Wyse is Senior Director of Communications at Optimove. As a communications consultant, he has been influential in changing public opinion and policy to drive market opportunity. Example issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues.
