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Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Ranked 1st for Real-Time Personalization and Decisioning by Gartner
Company News
Read time 3 minutes
Optimove Ranked 1st for Real-Time Personalization and Decisioning by Gartner
Third consecutive year as a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs
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Introducing Optimove AI: The Only AI Suite for a Changing Marketing World
Company News
Read time 3 minutes
Introducing Optimove AI: The Only AI Suite for a Changing Marketing World
The suite has three pillars: inside, outside, and on top of the platform, built for how marketers work today
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Introducing OptiGenie: The AI Agent That Brings MCP Conversations Inside Optimove
Company News
Read time 3 minutes
Introducing OptiGenie: The AI Agent That Brings MCP Conversations Inside Optimove
Everything the Optimove MCP already does, now with full platform context, and the marketer retains total control
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5 Reasons Why Startup Casino and Sports Betting Operators Choose Optimove
iGaming
Read time 3 minutes
5 Reasons Why Startup Casino and Sports Betting Operators Choose Optimove
How pre-launch and startup online casino and sports betting operators use AI, data analysis from day one, Ignite+ program, and fast implementation to scale up the business
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If AI Builds the Shortlist, What Is the Storefront For?

Media That Matters, Optimove's weekly series highlighting essential stories shaping the future of Positionless Marketing
Optimove AI | Marketing AI | Positionless Marketing

Turn a Brief into a Campaign Calendar Faster and More Independently

Use the Optimove MCP to turn promo planning into a review-ready campaign calendar
Optimove AI | Marketing AI

Optimove Native AI or Optimove MCP: Best Use Cases

When should marketers work inside Optimove, and when should they bring Optimove into their AI tools?
Optimove AI | Marketing AI | Retail & eCommerce

One Month Until Black Friday: How to Use Optimove AI Agents to Build Your Last-Mile Strategy

A four-week agentic plan to sharpen decisions, creative, and personalization before Black Friday
Company News | iGaming

September 2026 iGaming Pulse: US Player Retention Reaches a 12-Month High

US active customer retention rose to 75% in September 2026, its highest level in 12 months and 5 percentage points above the trailing average
Optimove AI | Marketing AI | iGaming

iGaming Gains Driven by Optimove AI

Results show measurable lifts in engagement, deposits, revenue, and CRM efficiency
Optimove AI | Positionless Marketing | Marketing AI

Automate Campaign QA With Optimove AI and Claude Scheduled Tasks

Use the Optimove MCP and Claude scheduled tasks to catch campaign issues before they go live
Marketing AI | Positionless Marketing

In AI Shopping, the Checkout Shapes the Recommendation

Media That Matters, Optimove's weekly series highlighting essential stories shaping the future of Positionless Marketing
Marketing AI | Optimove AI | Positionless Marketing

The Positionless Marketer, Six Months After Connect 2026

At Optimove Connect 2026, David Hardy and Paul O'Shea mapped out the Positionless CRM team. Six months later, the job has already moved on.
Marketing AI | Optimove AI | Digital Personalization

Optimove Content Studio: One Home for Every Channel & Creative Asset

Accelerate the content lifecycle and deliver on-brand, personalized content at scale
Gamification | Positionless Marketing | iGaming | Gamify

How Minigames Added Up to €1.48M in VIP Turnover per Campaign

How a European casino and sportsbook operator scaled Optimove Minigames from a single VIP pilot into a daily fixture across Casino and Sports
Marketing AI | Positionless Marketing | Journey Orchestration

Why Does Your AI Agent Need Control Groups?

Control groups give AI agents a baseline to learn, optimize, and prove incremental impact.