Retail & eCommerce
Learn why quality customers matter more than ever this holiday season
Holiday 2025: What Shoppers Really Want in a Season of Uncertainty — Insights from Optimove Partners
Discover how tariffs, inflation, and shifting loyalty are reshaping holiday shopping
Discover how to convert customer actions and universal events into timely, high-impact campaigns
October is no longer the warm-up — it’s when holiday shopping decisions take shape. Here's why
With 95% of marketers saying AI has changed their role, now the priority is finding the right balance between automation and human creativity
From assembly-line workflows to agile, Positionless teams, discover how AI is rewriting the rules of retail marketing
What brands can do to connect with value-conscious, tariff concerned, marketing-weary shoppers
In economic uncertainty, customer signals demand daily attention, not just a quarterly check-in. Noticing shifts is important, but how marketers respond is what defines the outcome
This year parents want less pushing and more understanding and empathy is what will build loyalty
The Positionless Marketing Superworker marks a new era of strategic independence
Learn how to craft visually stunning emails that are compelling, smart, and captivate your audience