Retail & eCommerce
This day is a reminder that brands don’t build lasting relationships by knowing more about customers, but by proving it in the moments that matter. Here's how
Dynamic marketing turns real-time data into personalized experiences that keep customers coming back for more. Here’s how
Radical transparency builds trust, lowers unsubscribes, and boosts 90-day repeats. Learn more
Learn why quality customers matter more than ever this holiday season
Holiday 2025: What Shoppers Really Want in a Season of Uncertainty — Insights from Optimove Partners
Discover how tariffs, inflation, and shifting loyalty are reshaping holiday shopping
How one retailer doubled average revenue per customer with a single, real-time campaign powered by Optimove
October is no longer the warm-up — it’s when holiday shopping decisions take shape. Here's why
With 95% of marketers saying AI has changed their role, now the priority is finding the right balance between automation and human creativity
From assembly-line workflows to agile, Positionless teams, discover how AI is rewriting the rules of retail marketing
What brands can do to connect with value-conscious, tariff concerned, marketing-weary shoppers
In economic uncertainty, customer signals demand daily attention, not just a quarterly check-in. Noticing shifts is important, but how marketers respond is what defines the outcome