This day is a reminder that brands don’t build lasting relationships by knowing more about customers, but by proving it in the moments that matter. Here's how

Dynamic marketing turns real-time data into personalized experiences that keep customers coming back for more. Here’s how

Radical transparency builds trust, lowers unsubscribes, and boosts 90-day repeats. Learn more

Learn why quality customers matter more than ever this holiday season

Discover how tariffs, inflation, and shifting loyalty are reshaping holiday shopping

How one retailer doubled average revenue per customer with a single, real-time campaign powered by Optimove

October is no longer the warm-up — it’s when holiday shopping decisions take shape. Here's why

With 95% of marketers saying AI has changed their role, now the priority is finding the right balance between automation and human creativity

From assembly-line workflows to agile, Positionless teams, discover how AI is rewriting the rules of retail marketing

What brands can do to connect with value-conscious, tariff concerned, marketing-weary shoppers

In economic uncertainty, customer signals demand daily attention, not just a quarterly check-in. Noticing shifts is important, but how marketers respond is what defines the outcome