With 95% of marketers saying AI has changed their role, now the priority is finding the right balance between automation and human creativity

From assembly-line workflows to agile, Positionless teams, discover how AI is rewriting the rules of retail marketing

What brands can do to connect with value-conscious, tariff concerned, marketing-weary shoppers

In economic uncertainty, customer signals demand daily attention, not just a quarterly check-in. Noticing shifts is important, but how marketers respond is what defines the outcome

This year parents want less pushing and more understanding and empathy is what will build loyalty

The Positionless Marketing Superworker marks a new era of strategic independence

Learn how to craft visually stunning emails that are compelling, smart, and captivate your audience

A behind-the-scenes look at how Sephora and Optimove orchestrate relevance at scale through intelligent customer journeys

Targeting smaller customer segments during high-impact retail weeks— like Mother’s Day, Back-To-School shopping, and others—leads to stronger engagement and better results. Here’s how

Shoppers are waiting longer, prioritizing quality, and expecting brands to meet them across channels. Positionless Marketing can ensure marketing teams keep up

With almost half of customers trying new brands every week, marketers must constantly battle churn—here are five proven ways to keep them coming back